Unscripted Commissioning Brief
Submissions for Creatives Assembly 2025 are now closed.
An email notification for shortlisted concepts has been sent to production partners.
Thank you for your participation and we look forward to seeing you at the next Creatives Assembly.
Brief 1
Unscripted – General Entertainment
Target Audience: Mass
Language & Format: Please propose
Genres - culinary, home improvement, lifestyle, or others – that taps into current trends and themes that are meaningful to local audiences. Additionally, the concept should offer some potential for expansion beyond the first season / main series.
Audience impact – Encourage active conversations and generate buzz within the community.
Reach – Parallel storytelling on multi-platforms to reach a wider base. Producing the series in different languages, each with unique nuances.
Brief 2
Unscripted - Social & Human-Interest Stories
Target Audience: Mass
Language & Format: Please propose
Insightful and to shine a strong spotlight on social issues, covering themes such as CSR and human-interest stories.
Audience impact - inspiring and motivating audiences while authentically reflecting our society. Foster meaningful audience engagement and spark organic conversations.
Reach - Consider complementary social content to broaden audience reach.
Brief 3
Unscripted - Reality
Target Audience: Mass or Youth (P18 – P24)
Language & Format: Please propose
A fresh and engaging concept for a talent, interest or skill-based reality series, with high target audience appeal and strong resonance with community or youths. The series should include core format elements such as elimination-based competition, strong profile stories, and themed episodes or challenges.
Consider breaking traditional format structures, especially for Youths, where non-linear, social-centric, direct ground engagement approaches may work better. Integrate high audience interactivity elements, leverage trends that appeal to TA and create meaningful, deepened engagement while delivering a unique content experience.
Multi-platform, multi-modal approach is encouraged - where content is creatively designed to build an expansive content universe. Collectively, the content across all platforms should seamlessly convey a complete story. Individually, while feeding back to the main series, each platform’s content can also be enjoyed on its own.
