Unscripted Commissioning Brief
Brief 1
Unscripted – General Entertainment
Target Audience: Mass
Language & Format: Please propose
Genres - culinary, home improvement, lifestyle, or others – that taps into current trends and themes that are meaningful to local audiences. Additionally, the concept should offer some potential for expansion beyond the first season / main series.
Audience impact – Encourage active conversations and generate buzz within the community.
Reach – Parallel storytelling on multi-platforms to reach a wider base. Producing the series in different languages, each with unique nuances.
Brief 2
Unscripted - Social & Human-Interest Stories
Target Audience: Mass
Language & Format: Please propose
Insightful and to shine a strong spotlight on social issues, covering themes such as CSR and human-interest stories.
Audience impact - inspiring and motivating audiences while authentically reflecting our society. Foster meaningful audience engagement and spark organic conversations.
Reach - Consider complementary social content to broaden audience reach.
Brief 3
Unscripted - Reality
Target Audience: Mass or Youth (P18 – P24)
Language & Format: Please propose
A fresh and engaging concept for a talent, interest or skill-based reality series, with high target audience appeal and strong resonance with community or youths. The series should include core format elements such as elimination-based competition, strong profile stories, and themed episodes or challenges.
Consider breaking traditional format structures, especially for Youths, where non-linear, social-centric, direct ground engagement approaches may work better. Integrate high audience interactivity elements, leverage trends that appeal to TA and create meaningful, deepened engagement while delivering a unique content experience.
Multi-platform, multi-modal approach is encouraged - where content is creatively designed to build an expansive content universe. Collectively, the content across all platforms should seamlessly convey a complete story. Individually, while feeding back to the main series, each platform’s content can also be enjoyed on its own.
