Unscripted Commissioning Brief
Submissions for Creatives Assembly 2026 are now closed.
Successful Accredited Partners selected for the next evaluation phase will be notified.
Thank you for your participation and we look forward to seeing you at the next Creatives Assembly.
We are seeking bold, entertaining and emotionally engaging unscripted formats that reflect how audiences:
- Live
- Connect
- Express themselves
- Engage with real-world issues
We are particularly interested in concepts with a strong format engine, such as:
- Competition or challenge
- Social experiments
- Character-led journeys
- Investigations or discovery
- Emotional or transformational arcs
Key Requirements
Format Strength
- Clear, repeatable format structure
- Strong narrative engine that drives each episode
- Built-in moments that are engaging, shareable, and scalable
Audience Relevance
Concepts should tap into:
- Current behaviours, trends, and conversations
- Areas of strong audience interest (e.g. food, lifestyle, community, social issues)
Digital & Social Extension
- Designed for multi-platform consumption
- Includes clip-worthy, modular segments
- Encourages social engagement and participation
Formats & Genres
| Format / Language | Tamil | Malay | Chinese | English |
| Long-Form Entertainment Series (23 or 46 mins) Or Short-Form Entertainment Series (10 to 20 mins) 8 – 13 Episodes |
|
|||
| Long-Form Information Series (23 or 46 mins) Or Short-Form Entertainment Series (10 to 20 mins) 8 – 10 Episodes |
|
|||
| Talent Discovery Reality Format (hybrid of long and short-form) (duration to vary based on format and delivery platforms) 10 – 13 Episodes |
|
|||
| Micro-Entertainment Series (1.5 mins to 2 mins) 20 – 30 Episodes |
|
|||
