Deepavali Digital Series
Project Overview & Objectives
The objective of this series is to position Deepavali as a colourful, vibrant, and inclusive celebration that brings people together across generations and communities, while making the festival feel relevant, entertaining, and meaningful for today’s audiences.
Theme
Theme: Vannamaya Deepavali — Colourful & Vibrant
We are looking for fresh, social-first content ideas for a Deepavali campaign series that celebrates the spirit of Vannamaya Deepavali through relatable, entertaining, and emotionally engaging storytelling.
The series should resonate strongly with Gen Z and young audiences in Singapore by capturing authentic everyday Deepavali moments — from festive preparations and family dynamics to friendships, food, traditions, fashion, and modern celebrations.
Deliverables
Please include:
- Series title / concept
- Synopsis and creative treatment
- Episode or content format breakdown
- Execution style
- Sample storylines or scenarios
We encourage bold, culturally grounded, and digitally savvy ideas that can spark conversation, connection, and festive joy.
| Format | Creative Direction |
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Concepts may explore:
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Closing date for submission: 2 July 2026, 1800hr
