Mediacorp Content Commissioning Call for Ideas

FY2026 Kids Programme

KIDS PRESCHOOL – HOST-LED

Language: English
Format: To Propose
Target Audience: Kids 4-6 years, Families

• We are seeking a vibrant, host-led preschool series anchored by a recurring personality or character that young children can build a strong emotional connection with over time.
• The series should combine play, learning, music, movement, storytelling, and everyday discovery in a way that is joyful, engaging, and developmentally appropriate for preschool audiences.
• At its heart, the format should be driven by a charismatic host, presenter, or recurring character who can extend beyond the screen into live experiences, community engagement, school activations, and family events. These presenters embody fun, intelligence, and heart – someone kids aspire to be like and parents trust.
• We are looking for concepts that encourage participation, imagination, social-emotional learning, curiosity, confidence, and positive habits through simple and repeatable segments.
• Content may explore themes such as creativity, friendship, communication, problem-solving, nature, culture, emotions, and everyday life experiences.
• The series should be highly scalable, with strong opportunities for digital extensions, music, publishing, experiential activations, and audience interaction.
• We encourage innovative live-action and character-led formats with the potential to evolve into enduring preschool brands, similar to The Melon Patch, Ms. Rachel, and Blippi.

KIDS DISCOVERY & ADVENTURE

Language: English
Format: To Propose
Target Audience: Kids 7-12 years, Families

• We are looking for original English-language live-action formats that inspire curiosity, exploration, and real-world learning through entertaining and personality-led aspirational storytelling.
• We seek dynamic, presenter-led concepts that place children at the centre of discovery, encouraging them to investigate, experiment, create, imagine, and engage with the world around them through STEM, creative exploration, and emotional learning.
• Potential themes include science, technology, nature, culture, innovation, sustainability, community, history, and everyday wonders.
• Concepts may incorporate challenges, field trips, hands-on experiments, problem-solving missions, or immersive adventures that encourage active participation and learning.
• We are particularly interested in formats that combine educational value with entertainment and comedy, making learning feel exciting, relatable, and accessible.
• Hosts should be engaging, authentic, and aspirational role models who can build meaningful connections with young audiences across platforms.
• The format should have strong digital and social extensions, creating opportunities for audience participation, companion content, and real-world engagement.
• We welcome concepts inspired by the spirit of exploration, discovery, creativity, and adventure, while remaining distinctly local and relevant to Singaporean children.

CULTURE & HERITAGE LEARNING (KIDS UNSCRIPTED)

Languages: Chinese, Malay & Tamil
Format: Open to Proposal
Target Audience: Kids 7-12 years, Families

CHINESE

• We are looking for fresh, engaging concepts that inspire children to explore Chinese culture, heritage, traditions, creativity, discovery, and contemporary experiences.
• We encourage experimentation with new genres, formats, and storytelling approaches that celebrate Chinese culture and heritage while broadening the Chinese kids' content landscape.

MALAY

• We are looking for concepts that inspire children to discover and appreciate Malay culture, heritage, traditions, and contemporary life through engaging unscripted experiences.
• Concepts may explore areas such as food, music, arts, crafts, history, or other culturally meaningful themes. We welcome innovative formats that encourage curiosity, participation, and cultural discovery without being limited to any particular genre.

TAMIL

• We are looking for concepts that inspire children to connect with Tamil culture, heritage, traditions, and contemporary experiences through fun and engaging unscripted formats.
• Concepts may explore areas such as food, music, arts, history, or other culturally meaningful themes. We encourage original approaches that balance entertainment with opportunities for cultural exploration and appreciation.

GENERAL

• Across all languages, we seek presenter-led formats that celebrate curiosity, creativity, confidence, and participation.
• Concepts should encourage children and families to discover and appreciate their respective cultures and heritage through authentic experiences, helping them build meaningful connections with their traditions, communities, and identities.
• Content should be presented in an entertaining way that doesn't focus heavily on learning.
• We encourage concepts with strong potential for community engagement, digital extensions, and audience interaction.
• Formats should be scalable, repeatable, and capable of building long-term audience affinity.
• Content can be curated as long-form content (15–30 minutes) and also be presented as short-form content (1–3 minutes) to satisfy the audience's different appetites.
• Ideally to have the potential to be presented across different vernacular languages.

READING & LITERACY (KIDS UNSCRIPTED)

Languages: English
Format: Open to Proposal
Target Audience: Kids 4–6 or 7–12 years, Families

• We are looking for presenter-led unscripted concepts that foster a love of reading, storytelling, and literacy in fun, engaging, and accessible ways.
• Concepts should inspire children to read, explore books and stories, build confidence in literacy, and develop their imagination through interactive and entertaining experiences. Formats should be designed so they can be easily adapted across Chinese, Malay, and Tamil with minimal structural changes.
• We welcome concepts that blend reading with creativity, games, performance, exploration, community participation, or other innovative approaches that encourage children to engage with books and stories beyond the page.
• We encourage concepts with strong potential for digital extensions, audience participation, and partnerships with schools, libraries, publishers, and community organisations.
• Formats should be scalable, repeatable, and capable of building long-term audience affinity across all three languages (Chinese, Malay & Tamil).

Closing date for submission: Thursday, 1 October 2026, 1759hrs