Mediacorp Content Commissioning
Call for Ideas

Kids Language Learning Programme (Tamil)

Project Overview

• Mediacorp is seeking proposals for an engaging and educational short-form video series designed to complement the Ministry of Education’s Tamil Language syllabus for Primary 1–2 students.
• The goal is to create entertaining, bite-sized content that helps students, parents, and teachers strengthen Tamil language learning.
• This initiative aims to connect textbook Tamil to the real world — showing how language is used in daily life, news articles/videos, and contemporary topics relevant to children in Singapore.
• The content will serve as enrichment material—not classroom lessons—but as supportive teaching tools to enhance vocabulary, oral communication, listening comprehension, and cultural appreciation.

Target Audience

• Primary 1–2 students (ages 7–8) – Bilingual learners, many from English-speaking homes who benefit from contextual, conversational exposure to Tamil.
• Secondary audiences:
  • Parents and caregivers who want to support/guide home-based Tamil learning.
  • Teachers and educators looking for fresh multimedia materials aligned with MOE themes.

Content Objectives

Each short video should:

• Reinforce MOE syllabus vocabulary, themes and communication functions.
• Present language in authentic, everyday contexts that children can relate to.
• Feature real-life applications of Tamil — e.g. asking questions, describing, expressing feelings, showing politeness.
• Build confidence and interest in speaking Tamil.
• Model accurate pronunciation and intonation in Tamil.
• Encourage positive emotional connection with learning Tamil.
• Introduce social awareness, values and cultural appreciation in age-appropriate ways.
• Encourage active learning through interactive segments.

Format and Duration

• Format: Short-form live-action, mixed media.
• Episode length: Open
• Total episodes: 2-5 clips per week.
• Languages: Tamil (with optional English subtitles).
• Tone: Playful, inclusive, and educational.
• Suggestions:
  • Show language use in day-to-day scenarios relevant to the age group
  • Animated vocabulary adventures (each focused on one theme).
  • Songs or rhymes reinforcing key sentence structures.
  • Q&A—kids’ questions about Tamil words or idioms (மரபுத்தொடர்கள்).
  • “One Word A Day / One Kural A Day/ One Aathichudi A Day”
    • learn 1 Tamil character
    • learn how to form a sentence with the word / character
  • Consider a thematic approach eg: animals, nature, human body, etc.
  • Consider including a few bonus clips per term that are for higher learning, featuring moral / cultural stories
  • The overall treatment and approach must appeal to target age group and differentiate from that of preschoolers or upper primary

Scope of Work

The production house will be appointed to undertake end-to-end production, that includes but is not limited to:

• Pre-production: concept, alignment with Singapore’s Tamil Language syllabus for P1 to P2, scripting, location, wardrobe, HMU, casting of talents
• Production: filming
• Post-production: editing, creating required versions for multiple platforms
• It is strongly preferred that the production team has a member in their team who has some experience in Primary education, to keep the content as current as possible.
• The expectations on content accuracy is high and held to strict standards due to the nature and usage of content.

Deliverables

Two to five videos with teaching materials per week, for 1 full academic year (4 terms x 10 weeks per term)

• Start - Week 1 of School Calendar 2027 Term I (4 to 8 Jan 2027)
• End - Week 5 of School Calendar 2027 Term IV (14 to 19 Nov 2027)

Project Pitch Timeline

Rights

Mediacorp to own 100% underlying, programme and broadcast rights.

Closing date for submission: 27 July 2026, 1800hr