Chinese New Year 2027 Capsules

Summary

The video series should bring Mediacorp’s 2027 festive campaign theme, 羊年迎春，暖聚万家 (Welcome the Year of the Goat, Bringing Warmth to Every Home), to life through the main message: “How can we bring a little more warmth, togetherness and 年 味 to someone this CNY?”

Concept

Each clip may be fronted by a Mediacorp artiste, creator, celebrity or personality who chooses one person or community whose Chinese New Year they would like to make a little warmer or more meaningful. The selected person could be someone close to them, someone they have lost touch with, someone they encounter in their everyday lives, or a community personally meaningful to them.

The key creative requirement is that the gesture must be rooted in Chinese New Year (not simply performing a generic good deed) and find a meaningful way of bringing the festive spirit, traditions or sense of togetherness to someone else.

PHs are encouraged to propose fresh, culturally relevant and distinctly Singaporean CNY activations. Each story should ideally contain:

• A personal reason — why this person or community matters;
• A CNY-specific gesture — something that would not feel the same outside the festive period;
• A moment of human connection or surprise; and
• A simple emotional takeaway that reinforces the idea of spreading festive warmth.

A modest activation budget may be provided to help bring the gesture to life, but the emotional idea and human connection should remain more important than the monetary value.

• Preparing a reunion meal for someone who would otherwise spend CNY alone or inviting them to join a family reunion gathering.
• Learning to make a traditional CNY food from an elder, then recreating it as a surprise for them or passing the tradition on to a younger generation.
• Decorating or transforming a seniors' or children's corner at a void deck or community space.
• Reconnect with an old friend, teacher or mentor and do something thoughtful for them, such as cooking a meal or finding a meaningful gift.

There may also be opportunities for commercial sponsorships and brand collaborations, where partners and initiatives can join the effort in spreading warmth and kindness during the festive season. These collaborations should feel organic to the stories and contribute meaningfully to the acts of kindness.

Output and Format

Scope of Work

The production house will be appointed to undertake end-to-end production of the series, including but not limited to:

• Preproduction
  • Concept and story for each video clip
  • Overall Campaign plan (how the videos work for the overall big picture)
  • Casting profiles and secure artistes
  • Scouting for suitable filming location
  • Scripting for the clips
  • Integration of sponsors’ requirements (if any)
• Production
  • Filming
• Post-production
  • Editing
  • Creation and insertion of graphics
  • Clearing of music rights
  • Up to 2 rounds of revisions

Scope of Presentation

• Propose suitable titles
• Overall Campaign plan (how the videos work for the overall big picture)
• Build on the concept and episodic rundown
• Proposed execution / schedule

Budget

• Total budget: S$45k (inclusive of talents/Artistes costs)
• Please provide a budget breakdown

Language

Primarily Chinese with English subtitles

TAFEP Adopters

Production Partner must be an adoptee of TAFEP (Tripartite Alliance for Fair & Progressive Employment Practices) and be registered under the relevant Media SSIC code for Procurement of Services from Media Freelancers

Rights

Mediacorp to own 100% Programme and Underlying Rights

Timeline

Closing date for submission: 20 October 2026, 12PM