Collab Asia and Mediacorp ink content licensing partnership that will see more than 1,400 new videos added to meWATCH
These feature content creators from China and Russia managed by Collab Asia, and include the popular Sumimi ASMR and Guru Fitness Kitchen
Singapore, 1 December 2021 – Collab Asia, a leading digital content studio and talent network in APAC, and Mediacorp today announced a new content licensing partnership that will see content from six content creators in Collab Asia’s multi-channel network added to meWATCH’s wide catalogue of on-demand content.
Launching on meWATCH today (1 December), these channels include Freesiaa Made, Guru Fitness Kitchen, Sumimi ASMR, ASMR Shine, Cookmap, and Shmeksss. Some of these channels have amassed huge followings on Bilibili, a Chinese video sharing website. This partnership will mean that there will soon be 1,420 new videos on meWATCH readily available for viewers who are new to their channels, thus expanding the reach of these creators.
“As the premier digital media partner for creators, brands, and media platforms in Asia, we are glad our relationship with Mediacorp is able to complement our strength in helping video content creators grow their audience, and amplify and monetize their content. This is also part of our plan to bring on more of our creators onto other platforms. It is a fact that people are consuming more content and creating more content than ever before across Asia. As part of this, we look forward to setting up our creators for success by creating more such opportunities to amplify the reach of their content, leveraging our relationships and network with our media partners,” said Eugene Choi, the CEO and co-founder of Collab Asia, Inc.
“We are excited to work with Collab Asia to expand our library of content creator videos on meWATCH. With the rising popularity of influencers in the digital media space, there has also been strong demand for videos covering trending genres such as lifestyle, pranks and ASMR. This partnership will enrich the fresh and vibrant content on our platform, providing our audiences further choice and more entertainment,” said Parminder Singh, Chief Commercial and Digital Officer, Mediacorp.
The Hoffman Agency, on behalf of Collab Asia
Communications Specialist, Mediacorp
About Collab Asia
Collab Asia is a leading digital content studio and talent network in APAC with over 200 experts and a talent network of 2,000+ creators operating across 8 offices in Korea, Japan, Indonesia, Philippines, Malaysia, Hong Kong SAR, Shenzhen and Singapore. The company works with global brands, agencies, and platforms to grow their popularity and reach new audiences through cutting-edge marketing solutions that are distributed across multiple territories and platforms in Asia. Collab Asia has partnered with 200 global brands to tell their story to the world; the company also managed 4,000 social media accounts and channels with 270 million loyal subscribers across leading platform such as Weibo, Duoyin, Bilibili, iQiyi, Netease Music, Toutiao, Tencent Video, YouTube, TikTok, Facebook etc. In 2020, the company uploaded more than 200,000 videos generating around 45 billion views and 630 million interactions.
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.