Mediacorp unveils island-wide “CNA Green Plan” to fuel sustainability awareness and action
Mediacorp has launched the CNA Green Plan, an island-wide campaign that shines a spotlight on sustainability issues, such as the impact of climate change on Singapore, energy consumption and securing a sustainable future for the country. Through a series of public engagement activities, the initiative also aims to inspire individuals in our communities to take the first steps towards going green.
A series of on-ground and online activities will encourage environment and climate change conversations and drive action in Singapore, transforming our little red dot into a bright green spark
Singapore, 16 December 2021 – Mediacorp has launched the CNA Green Plan, an island-wide campaign that shines a spotlight on sustainability issues, such as the impact of climate change on Singapore, energy consumption and securing a sustainable future for the country. Through a series of public engagement activities, the initiative also aims to inspire individuals in our communities to take the first steps towards going green.
The objectives of the CNA Green Plan are aligned with Mediacorp’s continued commitment as the national media network to inform and positively influence consumer action, in support of the Singapore Green Plan 2030. These educational efforts also complement Mediacorp’s priority in supporting green initiatives, as part of its corporate best practices and core corporate responsibility pillar of driving sustainability efforts through public engagement.
The first phase of the CNA Green Plan consists of on-ground and online challenges centred around the five pillars of the Singapore Green Plan 2030: (1) City in Nature, (2) Resilient Future, (3) Energy Reset, (4) Green Economy, and (5) Sustainable Living. These challenges will help participants better understand sustainability issues and encourage them to take action to reduce their carbon footprint.
Public participation and engagement details
Each of the five themes will be tackled by three towns for a total of 15 towns, with all residents of any town invited to partake in an assortment of activities associated with the five Singapore Green Plan 2030 pillars:
· For on-ground challenges, the public can register their interest on the CNA Green Plan website before the event date. Slated to begin from 6 January 2022, these wide-ranging activities incorporate friendly competitive elements, such as pitting participants against each other in nature trails to track down specific species of flora and fauna . Other fun activities for the family include a half-day farming bootcamp, with mini challenges on how to grow your own vegetables at home and educating the public on local produce.
· For online challenges, the public can create and post video and visual content related to the challenges on their social media platforms. To sweeten the deal and drive home the appeal of greener public commute, 45 individuals with the best online challenge entries will each stand a chance to score an EZ-link card containing $500 worth of credit. The online competition is open now and will end on 20 February 2022.
Mediacorp will also be drawing on its star power to light up public anticipation. Look out for a “showdown” featuring a luminous line-up of 15 familiar faces – five CNA presenters, five artistes from The Celebrity Agency, plus five Bloomr.SG influencers – who will be representing various towns and calling upon their “rivals” and residents in other towns to perform better in their respective online challenges. Please refer to Annex A for the 15 towns and their related themes, and Annex B for the full list of online activities.
An ongoing sustainability journey
The on-ground challenges will be filmed and packaged into a special five-part series. Selected entries from the online challenges will also be incorporated into the series, scheduled for an April 2022 release. Other exciting engagement activities for subsequent phases of the CNA Green Plan will be announced in due course.
On the launch of the CNA Green Plan, Editor-in-Chief & Chief Sustainability Officer Walter Fernandez said: “This island-wide initiative is one of Mediacorp’s long-term efforts to raise awareness about sustainability as well as the related challenges and issues. As the national media network, we are uniquely positioned to leverage our broad base of creative capabilities, trusted journalism, and the wide reach of our personalities and platforms to bring communities together to act on the Singapore Green Plan. I hope our audiences can join us on our climate action mission, and that our efforts will motivate all of us to be more thoughtful about going green in our daily lives.”
The CNA Green Plan reflects Mediacorp’s multi-year focus on fostering public awareness and action aligned with the Singapore Green Plan 2030. In recent years, the company has expanded its efforts to drive conversations on climate change through sustained coverage across all of CNA’s platforms. Since August 2020, CNA has produced more than 30 hours of award-winning documentaries and news features on sustainability issues, including Asian Academy Creative Awards 2021 Best Cinematography and Best Infotainment Programme recipients, Wild City: River World and Climate Change: A Wicked Problem respectively. On the audio front, it has released 57 episodes of The Climate Conversations podcast, which have been streamed and downloaded 223,000 times [1]. More than 19 million page views have also been recorded for digital content on CNA’s sustainability section [2]. In April 2021, the CNA Leadership Summit 2021 – Green Recovery brought together political, business and community leaders to discuss the sustainable strategies and technologies required to reshape our economies and industries. Livestreamed to over 22,000 CNA YouTube viewers [3], the summit was also televised across two episodes to over 380,000 people on CNA Singapore [4].
For more information on the CNA Green Plan, please visit cnagreenplan.com.
Annex A – List of towns and corresponding themes
|
Theme |
Towns |
|---|---|
|
City in Nature |
Bukit Panjang, Punggol, Thomson |
|
Resilient Future |
Katong, Queenstown, Tampines |
|
Energy Reset |
Ang Mo Kio, Pasir Ris, Jurong West |
|
Green Economy |
Buona Vista, Choa Chu Kang, Tanjong Pagar |
|
Sustainable Living |
Bedok, Simei, Yishun |
Annex B – List of online activities
|
Towns |
Themes |
Action |
|---|---|---|
|
Bukit Panjang, Punggol, Thomson |
City in Nature |
Share with us how you can play a part in conserving our natural heritage. Did you know that Singapore is home to over 35,000 native flora and fauna species? Go on an adventure hunt and identify plant and animal species in your neighbourhood. Post photos or videos of the plant/animal species with captions on your Facebook, Instagram or Twitter account. Tag @Mediacorp and include hashtags #CNAGreenPlan and #<your town>. Ensure you set your account to ‘public’. |
|
Katong, Queenstown, Tampines |
Resilient Future |
Share with us how you can contribute to a more resilient future with more sustainable food choices. Did you know about our 30-by-30 target – to meet 30 percent of our nutritional needs through locally produced food by 2030? Use locally farmed eggs, fish and vegetables, produce that you grow yourself, or even ugly foods and less desirable cuts of meat to whip up a creative dish for your family. Post photos or videos of the raw ingredients and your final creation with captions on your Facebook, Instagram or Twitter account. Tag @Mediacorp and include hashtags #CNAGreenPlan and #<your town>. Ensure you set your account to 'public'. |
|
Ang Mo Kio, Pasir Ris, Jurong West |
Energy Reset |
Share with us how you are playing a part to increase energy efficiency and lower your carbon footprint. Did you know Singapore is committed to reducing domestic greenhouse gas emissions by at least 3 million tonnes per year by 2030? Do your part! Walk, cycle or ride to work, use energy saving bulbs or find ways to reduce your air-conditioning usage. Post photos or videos of your efforts to help reduce or offset your carbon footprint with captions on your Facebook, Instagram or Twitter account. Tag @Mediacorp and include hashtags #CNAGreenPlan and #<your town>. Ensure you set your account to ‘public’. |
|
Buona Vista, Choa Chu Kang, Tanjong Pagar |
Green Economy |
Share with us how you are playing a part to support local businesses which embrace and champion sustainability. Tell us about your neighbourhood's green businesses and shops that are making an effort to reduce their carbon footprint, a business that provides green services or even the hawker who uses locally farmed ingredients. Post photos or videos of any of these businesses with captions on why you will support them and encourage others to do the same on your Facebook, Instagram or Twitter account. Tag @Mediacorp and include hashtags #CNAGreenPlan and #<your town>. Ensure you set your account to ‘public’. |
|
Bedok, Simei, Yishun |
Sustainable Living |
Share with us how you will strive for a zero-waste lifestyle. Did you know that we can contribute to a circular economy by being responsible consumers? Are you buying less, avoiding single-use items or reducing food waste? Are you re-using, repairing or upcycling old and used items? Are you sorting and sending for recycling items that have to be thrown away? Post photos or videos of your efforts to save resources as a way of life with captions on your Facebook, Instagram or Twitter account. Tag @Mediacorp and include hashtags #CNAGreenPlan and #<your town>. Ensure you set your account to ‘public’. |
-ends
Media contact
Eugene Quek
Communications Specialist
Eugene.Quek@mediacorp.com.sg
[1] Source: Omnystudio. Period considered: August 2020 until 30 November 2021.
[2] Source: Adobe Analytics. Period considered: August 2020 until 30 November 2021.
[3] Source: YouTube Analytics.
[4] Source: SG-TAM. CNA Leadership Summit 2021 aired 3 – 6 May 2021 on CNA, across various broadcast timings. Usage: Integrated Data (Pre Air up to 30 days prior+Live+Viewing On Same Day As Live+Timeshift up to 28 days on TV and up to 80 days on Other Screens. Base (‘000): People 15+ (4,633). All rights reserved by IMDA.
About Mediacorp
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.
