Popular talent discovery competition Anugerah returns for 11th season with more variety to offer
Singapore, 12 January 2021 – Anugerah, Mediacorp’s flagship Malay talent discovery competition, will make its long-awaited comeback next month! Fans can look forward to contestants battling it out every week for the eventual top prize of $25,000 as they pull out all the stops to impress resident judges Najip Ali and Ann Hussein, who will be accompanied by an equally star-studded line-up of guest judges.
Incepted in 2001, Anugerah returns for its 11th season refreshed, ready to wow audiences with performances in a variety of musical genres by vocalists and musicians both young and old. In reflecting the richness and diversity of talent in the community today, this year’s competition combines previous editions of the show, such as Anugerah Band and Anugerah V, by welcoming participation from a wider pool of contestants aged from 16 to 60 years old. Of over 500 audition clips submitted late last year, a total of 18 soloists and groups were eventually shortlisted to participate in this year’s competition. Please refer to Annex A for profiles of contestants.
Over ten exciting weeks, the shortlisted contestants will compete with one another and face elimination in the lead-up to the Grand Final on 9 April 2021. During each round, contestants will perform songs according to different themes such as ‘Pop Contemporary’, ‘Songs of the Year You Were Born’, ‘World Music’ and ‘100% Made in Singapore’. Please refer to Annex B for the programming schedule and Annex C for the competition chart.
Sabariah Ramilan, Mediacorp’s Head of Malay Audience & Eaglevision, said, “Mediacorp is thrilled to bring back Anugerah and we would like to thank all participants for their enthusiastic response to our audition call. The ground today is indeed ripe to unearth more musical talents and we cannot wait to see the performances that the contestants will showcase. Over the next few months, we look forward to engaging with fans across multiple platforms and together, celebrate the best of local talents and the vibrancy of Singapore’s music scene!”
Anugerah will premiere on 2 February 2021 on meWATCH and Suria at 8.30pm. In the meantime, viewers can catch a special jamming session with the top 18 contestants and other exclusive behind-the-scenes content from 19 January 2021 on mediacorp.sg/anugerah and Mediacorp Entertainment’s YouTube. Exciting info bites featuring the contestants will also be available on Mediacorp Suria’s IGTV.
Mediacorp Pte Ltd
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.