Pradhana Vizha 2021: Celebrating the best of local Indian entertainment, retro-style
Singapore, 24 February 2021 – Pradhana Vizha 2021 is set to dazzle viewers with scintillating performances in tribute to the best of local Indian entertainment on 27 March! To be hosted by personalities Karthikeyan, Haleema, Udaya Soundari, Saravanan Ayyavoo and Jaynesh, the highly anticipated awards show will take audiences back on a journey to the 70’s with an explosion of nostalgic grandeur, in line with this year’s retro theme.
A total of 31 awards will be conferred in recognition of the exceptional talents and creativity of the local Indian entertainment scene. This includes a brand new Best Radio Programme award that will be presented for the first time ever in Pradhana Vizha’s history, in conjunction with the 85th anniversary of radio broadcasting in Singapore. Dedicated to honour the best in local radio, the addition of this award is also part of Mediacorp’s continuous efforts to recognise worthy talents and celebrate great content across the local media industry.
The number of awards presented in Pradhana Vizha 2021 also sees an increase from previous years’ shows as the creative, music and popular categories make a much-awaited comeback. Another highlight that awaits fans is the prestigious Lifetime Achievement award, to be presented to a respected individual who has made significant contributions to the Indian radio industry.
Among the nominees vying for the coveted awards, Avathaaram leads with ten nominations in categories such as Best Drama Series, Best Actress in a Leading Role and Best Original Song. Other Pradhana Vizha 2021 nominees with multiple nominations include Arivaan with nine nominations as well as Guru Paarvai 4 with seven nominations. The Most Popular Male and Female Personality awards will also see stiff competition with twenty celebrities in the running! Fans can vote for their favourite celebrities in these two awards from 12 March, 10.00am onwards at mediacorp.sg/pradhanavizha. Voting closes on 27 March, 10.00pm.
Angeline Poh, Chief Customer & Corporate Development Officer, Mediacorp, said: “Congratulations to all artistes and members of the creative industry who have been nominated at Pradhana Vizha 2021. This is testimony to your outstanding contributions and unwavering dedication to your craft, and we cannot wait to celebrate the evening with you!”
Due to COVID-19 restrictions, the show will be presented “live” in accordance with IMDA guidelines to a scaled down audience at the Theatre at Mediacorp.
The biggest night in Vasantham’s calendar will begin at 7.00pm with the Red Carpet Segment, followed by the main show at 9.00pm.
For more information, please visit mediacorp.sg/pradhanavizha.
Mediacorp Pte Ltd
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.