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Shopee and Mediacorp join hands in ‘Ox-picious’ first content collaboration for Shopee’s 2.2 CNY Sale

Shopee and Mediacorp are pleased to announce the inking of an inaugural content-commerce deal for Shopee’s hotly anticipated 2.2 CNY Sale.

Singapore, 15 January 2021 – Shopee and Mediacorp are pleased to announce the inking of an inaugural content-commerce deal for Shopee’s hotly anticipated 2.2 CNY Sale. This partnership will see the leading e-commerce platform in Southeast Asia and Taiwan working with Singapore’s largest content creator and national media network on a performance-driven marketing campaign from 22 January to 2 February 2021. 

The alliance is aligned with both companies’ commitment to driving innovation in the e-commerce space by creating engaging content to cater to the evolving purchasing preferences of online consumers. It is also an initiative that will go towards supporting local digital businesses and merchants. 

Under the partnership, Mediacorp will tap on its star power, content creation know-how and transmedia touchpoints to amplify public awareness and direct shoppers to Shopee’s platform. These include interactive livestreaming sessions helmed by popular Mediacorp personalities on 1 and 2 February, as well as special sale previews and giveaways on Mediacorp platforms starring Ah Moo, its adorable mascot for the Year of the Ox. 

A spectacular stash of festive freebies and tempting deals is also up for grabs. Shoppers stand a chance to win a gleaming new Mercedes-Benz A-Class Hatchback [1], and will enjoy 28 percent daily cashback offers plus daily 8pm Huat Hour Flash Sales themed around categories like health, beauty and home appliances. In addition, 888 lucky winners will get to shop for free during the campaign period on a daily basis (terms and conditions apply). Please refer to the attached fact sheet for a list of key sale promotions. 

Zhou Junjie, Chief Commercial Officer, Shopee said: “Consumers today seek elevated shopping experiences that go beyond simple transactions online - they demand personalisation, engagement, and social interaction. Shopee takes pride in our ability to connect with our users through a highly localised and engaging approach, being a proudly homegrown company ourselves. As such, we are excited to collaborate with partners like Mediacorp, whose values and priorities align with ours. With this partnership, we hope to tap on one another's expertise to further deepen engagement with Singaporean audiences across the Lunar New Year period. Shopee remains committed to delivering all our users unique and memorable shopping experiences, and we look forward to working with Mediacorp on an exciting 2.2 CNY Sale!”

Parminder Singh, Chief Commercial and Digital Officer, Mediacorp said: “We are ushering in the new year on a bullish note with yet another e-commerce milestone for Mediacorp. In our collaboration with Shopee, we look to leverage our content solutions and storytelling strength to drive retail success for its e-merchants. This also underscores Mediacorp’s dedication to work with like-minded companies to grow the wider e-commerce ecosystem, which continues to see healthy growth, driven increasingly by livestreaming and interactive e-commerce. We look forward to many more of such exciting and innovative partnerships.”


[1] Includes 3-year warranty by Cycle & Carriage and 1-year AIG car insurance. Protected up to specified limits by SDIC. Specifications may differ from the image shown.

Media contacts
Eugene Quek
Communications Specialist

Avinash R
Public Relations
Shopee Singapore Private Limited

About Mediacorp
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.

With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.

For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and to form the Mediacorp Digital Network in offering more effective content-driven solutions.

Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.

For more information, please visit

About Shopee 
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure, and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion, and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Sea is a leader in digital entertainment, e-commerce, and digital financial services across Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.