The deal will see four popular Mediacorp English dramas and two classic movie titles produced by Mediacorp Raintree Pictures, available on-demand to Amazon Prime Video’s customers in Malaysia and Singapore.
The tie-up paves the way for advertisers to build stronger engagement and brand loyalty amongst today’s digital-first audiences in an increasingly congested online space.
Both parties will jointly develop a range of student engagement programmes and activities that aim to nurture future media professionals and prepare them for the industry upon graduation.
Mediacorp’s annual awards show Pradhana Vizha will take place in two parts over two days for the first time in history on 23 November and 10 December! Into its 18th edition, the awards ceremony – aptly themed Big, Bold and Bright - will honour the best talents and content of local Indian entertainment across 41 award categories.
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