The Incubator builds on the success of the Accelerator, a key initiative in Mediacorp’s vision to create a vibrant and self-sustaining social creator ecosystem in Singapore.
The partnership brings together Ecosystm’s deep research and thought leadership in the technology sector and Mediacorp's strong creative capabilities and wide audience reach.
The deal will see four popular Mediacorp English dramas and two classic movie titles produced by Mediacorp Raintree Pictures, available on-demand to Amazon Prime Video’s customers in Malaysia and Singapore.
The tie-up paves the way for advertisers to build stronger engagement and brand loyalty amongst today’s digital-first audiences in an increasingly congested online space.
Both parties will jointly develop a range of student engagement programmes and activities that aim to nurture future media professionals and prepare them for the industry upon graduation.
Year
