The deal will see four popular Mediacorp English dramas and two classic movie titles produced by Mediacorp Raintree Pictures, available on-demand to Amazon Prime Video’s customers in Malaysia and Singapore.
The tie-up paves the way for advertisers to build stronger engagement and brand loyalty amongst today’s digital-first audiences in an increasingly congested online space.
Both parties will jointly develop a range of student engagement programmes and activities that aim to nurture future media professionals and prepare them for the industry upon graduation.