We believe in giving back and having a positive social and environmental impact on the communities around us.
Mediacorp’s approach to corporate responsibility reflects our role as a media company. We are a window to the world and a reflection of life. We serve everyone.
Addressing diverse challenges comes naturally to our company. We draw on a powerful and unique combination of assets: the talents and expertise of our staff, the reach of our multiple platforms, our star power and our network of partners. This is seen in the kinds of CSR activities that Mediacorp has undertaken over the years, including raising funds for those in need and those from disadvantaged backgrounds through our annual President’s Star Charity, increasing environmental awareness through Saving Gaia and rallying volunteers around a wide range of causes through Mediacorp Cares.
Our approach is seen not only in what challenges we take on, but how we tackle these challenges. We invite our staff to bring forth the causes they are passionate about and we empower them to take the lead on activities that make a difference to their causes, galvanising our staff volunteers behind them. In the process, we actively seek out partners from beneficiary organisations, businesses, schools and other groups in society, often collaborating with multiple groups.
For Mediacorp employees, our CSR approach is also underpinned by our core values: Respect, Teamwork and Drive. This nexus of talent, influence, partnership and values ensures continuous, positive outcomes for the communities we serve.
At the heart of Mediacorp’s CSR is Mediacorp Cares, the corporate flagship programme that focuses on people in need, animals and environmental causes. The programme also helps raise funds through events such as art auctions, carwash and carboot sales with items donated by Mediacorp artistes and deejays. Mediacorp’s annual charity show, The President’s Star Charity raises millions of dollars each year to the beneficiaries adopted under the President’s Challenge.
Click here to view more Mediacorp Cares videos.
Saving Gaia encourages all of us to take action today for a sustainable future. Gaia is the Ancient Greek personification of Mother Earth, and Saving Gaia is a call to conserve and protect our only home. What started as a documentary programme is now an established community initiative synonymous with environmental awareness.
Mediacorp commemorates Earth Day, World Environment Day and participates in International Coastal Clean-up Day, a worldwide day of action held every third Saturday of September, where staff members join hands to clean up stretches of beaches in Singapore and monitor pollutant levels.
Internally, Mediacorp adopts practices that encourage recycling, reduced consumption and responsible disposal. Mediacorp Campus in one-north is a recipient of BCA’s Green Mark Platinum Award, the highest award for green building certification. The building’s green features include a sky garden and a green wall to improve air quality, light shafts to bring in more day-light and green concrete and regenerative drives to utiliise kinetic energy from lifts.
Our climate action pledge
Mediacorp enriches the lives of people in Singapore with content that informs, entertains and engages them. Our commitment to climate action is an important part of our community engagement. We aim to carry out our operations in ways that minimise our impact on the environment. At the same time, we strive to raise awareness of environmental issues and help people understand that protecting the environment is everyone’s responsibility.
Our climate action goals for 2018
As part of our commitment to the Year of Climate Action, Mediacorp will undertake the following:
- Continue to drive awareness and encourage action through Saving Gaia, our long-running environmental awareness programme. The programme includes an annual month-long campaign commencing World Environmental Day and regular beach cleaning by staff volunteers.
- Maintain our Building and Construction Authority (BCA) Green Mark.
- Eliminate single-use plastics at all Whole-of-Mediacorp events and Townhalls. At these events we will use only durable or biodegradable ware.
- Reduce energy use by switching off air-conditioning on corporate floors (four floors) 15 minutes earlier each day.
- Switch off our façade and signage lighting on Earth Day.
Click here to view more Saving Gaia videos.