We believe in giving back and having a positive social and environmental impact on the communities around us.
Mediacorp’s approach to corporate responsibility reflects our role as a media company. We are a window to the world and a reflection of life. We serve everyone.
Addressing diverse challenges comes naturally to our company. We draw on a powerful and unique combination of assets: the talents and expertise of our staff, the reach of our multiple platforms, our star power and our network of partners. This is seen in the kinds of CSR activities that Mediacorp has undertaken over the years, including raising funds for those in need and those from disadvantaged backgrounds through our annual President’s Star Charity, increasing environmental awareness through Saving Gaia and rallying volunteers around a wide range of causes through Mediacorp Cares.
Our approach is seen not only in what challenges we take on, but how we tackle these challenges. We invite our staff to bring forth the causes they are passionate about and we empower them to take the lead on activities that make a difference to their causes, galvanising our staff volunteers behind them. In the process, we actively seek out partners from beneficiary organisations, businesses, schools and other groups in society, often collaborating with multiple groups.
For Mediacorp employees, our CSR approach is also underpinned by our core values: Respect, Teamwork and Drive. This nexus of talent, influence, partnership and values ensures continuous, positive outcomes for the communities we serve.
At the heart of Mediacorp’s CSR is Mediacorp Cares, the corporate flagship programme that focuses on people in need, animals and environmental causes. The programme also helps raise funds through events such as art auctions, carwash and carboot sales with items donated by Mediacorp artistes and deejays. Mediacorp’s annual charity show, The President’s Star Charity raises millions of dollars each year to the beneficiaries adopted under the President’s Challenge.
Click here to view more Mediacorp Cares videos.