Engage, Entertain and Enrich

To engage, entertain and enrich audiences by harnessing the power of creativity.

Our mission

Mediacorp has a dual mission, serving as the national broadcaster of Singapore and a commercial Media & Entertainment company.

Our mission statement, “To engage, entertain and enrich audiences by harnessing the power of creativity” expresses our fundamental purpose to entertain and inform our audiences and bring people together.

Our values

We believe in creating value for our stakeholders through encouraging collaboration, building open and trusting relationships, and striving for excellence in everything we do. 

Our core values guide the way we work with our stakeholders, partners and people.


  • To interact sincerely and in ways that make others feel valued
  • To engage constructively with others and listen to and consider differing views
  • To demonstrate integrity, empathy and positive energy


  • To help and collaborate with others to achieve common goals
  • To leverage the experience and expertise of others to achieve the best possible results
  • To appreciate that the value created by the whole is more than that of the individual


  • To handle challenges with a positive attitude
  • To show a strong sense of dedication and commitment to achieve desired results
  • To deliver high standards of performance and excellence