Our Zhu Bao Bao-led Lunar New Year packages are the perfect way to connect with customers, creating maximum festive buzz for your brand across multiple touchpoints.
Start the Year of the Pig off to a prosperous trot with Mediacorp’s buffet of LNY transmedia packages that help your brand connect with specific audiences. From 2 January to 4 February 2019, you can choose from a variety of options designed to provide the most impactful branding opportunities across all platforms. Mediacorp’s star power at roadshows and events with artistes and DJ appearances provide an incredible opportunity to magnify your brand presence on ground.
Have your brand placed on Singapore’s most watched countdown show on Channel 8 – the annual LNY Eve Special, which has become a traditional activity for the entire family. Associate your products with the popular TV and radio dramas, artiste greetings, blockbuster movies, or the 972 Reunion Dinner event which is expecting at least 1,000 people. There is also an opportunity for restaurants to give viewers and listeners a chance to sample their LNY menus before deciding where to hold their reunion dinners.
Mediacorp’s plushie campaign over the past two years saw remarkable results, with sales tripling year on year. Our LNY 6-week long transmedia campaign reaches 4.3 million audiences each year and engages an estimated 12,000 visitors on ground through roadshows and private CNY corporate occasions.
With the wide exposure and numerous options, there’s never been a better time to advertise. Opportunities are limited and prime slots are expected to be booked within the next three weeks, so contact your Mediacorp sales representative to lock in the best slots and usher in the New Year with fabulous sales!