The highly anticipated festive variety show Amakala Deepavali returns alongside three days of non-stop festive programming to reach over 300,000 viewers and 1,000 on-ground audience.
Vasantham’s Deepavali Specials are consistently the top 2 variety programmes for the second half of 2017, with an average rating of 9% reaching at least 274,000 Indian 4+ viewers! Vasantham is proven to be 370% more cost effective and has 140% more Indian viewers than other Indian cable channels.
The spotlight programme, Amarkala Deepavali – an extravagant celebration to welcome the festival of lights – will be back once again. This dazzling show fronted by popular hosts Karthik and Udaya will feature chart topping hits and exhilarating dance items by over 200 Vasantham artistes. Set in a fictional kingdom, this musical-esque show is about a King who finds joy in celebrations but tends to frown upon trivial things. Touching the true meaning of Deepavali, this year’s Amarkala Deepavali will be a regal affair with a modern twist.
Deepavali would not be complete without blockbuster movie premieres and advertisers will find this a highly effective way to reach an average of 64,000 viewers. You can also consider one of the best ways to connect to the audience, by sending them Deepavali Greetings on TV or Radio during this festive period.
Contact your Mediacorp representative to lock in your preferred slots before as the blessed season is very near!