Reach Millennials and PMEBs via comprehensive On-Air, On-Ground and Online exposure for your brand – take advantage of our highly anticipated, high traffic, high visibility event along Orchard Road!
Singapore’s longest-running endurance challenge is back with even better rewards and more activities to boost participation. Come 27 October, the 17th Mediacorp Car Challenge at Ngee Ann City Civic Plaza will witness 400 challengers including 80 regional competitors compete to outlast each other in the hot sun and/or heavy rain to drive home a brand new Subaru. And for the first time, COE will be included in the grand prize!
Supported by Channel 5 and Singapore’s leading radio stations Yes933, Class 95, 987 and 938Now, the 360 campaign will kick off a month before the event on Mediacorp’s radio, TV and online channels. Be part of this high visibility 10-week campaign to enjoy unprecedented audience reach and consumer engagement – enable your brand to reach over 3.12 million people, including a million drivers.
A range of partnership opportunities are now available for hotels, petrol, sports, health and drink brands which include brand integration via customised on-ground activities to connect directly with the crowd. The pumped-up series of on-ground activities to drive even higher footfall include Guess the winning number, Snap and Win and Charity Team Challenges.
This is an extremely popular event every year so contact your Mediacorp sales representative to lock in your slot today before it’s snapped up!