Usher in the year of the rat and enjoy exposure to 4.6 million revellers with our transmedia publicity buzz.
Join in the celebrations with a variety of LNY transmedia solutions that deliver your brand message or promotions directly to your target audience. From 27 December 2019 to 8 February 2020, advertisers will be spoilt for choice with Mediacorp’s variety of LNY activation campaigns that have proven effective in engaging audiences and bringing attention to your brand.
In January, magnify your reach with our 20-episode LNY drama Happy Prince 快乐王子 and movies curated for the festive season. Our most-watched LNY Countdown show always evokes emotional responses from our audience and will endear them to your brand. Deliver heartfelt festive greetings to your target audience through a variety of options such as LNY 2020 music video, LNY plushie campaign or Yu Shu Shu 裕鼠鼠 and Le Shu Shu 乐鼠鼠 Meet & Greet.
Popular on-ground events and on-air capsules featuring our top radio DJs are always a hit. A favourite is the LOVE 972 Reunion Lunch, which welcomes 1,000 engaged attendees each year. Over at YES933, the DJs bring great cheer with surprise Reunion Meals to lucky listeners. The CAPITAL 958 Fortune Bag is a fantastic way to reach potential buyers – here, sampling products are delivered directly into the hands of your target audience.
Our LNY transmedia campaign reaches a captive audience of 4.6 million uniques, including more than 1.64 million followers on our Chinese CG social media platforms, and an estimated 12,000 visitors at our roadshows.
With such a rich variety of partnership and product placement options, there are many opportunities on hand for your brand to bring on more prosperity this LNY. Your Mediacorp representative will be able to recommend a solution that goes straight to the heart of your target audience, so contact us now.