Ride on the glitz, glamour and star power of Mediacorp’s highest rated and most talked about show to connect with millions. TX 14 April.
Star Awards 2018 was the #1 most watched programme on Channel 8, reaching over 1.8 million on Channel 8 and Channel U while garnering over 1.3 million video views on Toggle and more than 1.1 million unique visitors and 11.2 million page views on the Toggle microsite! On social media, the buzz resulted in 60% positive mentions with many fans expressing their excitement about the event and our artistes.
Star Awards 2019’s multi-screen, multiple touchpoint engagement is the perfect opportunity for your brand to connect deeply with your target audience. This year is extra special as the show commemorates its 25th year by reminiscing its storied past by revisiting its most wrenching as well as iconic comedic moments. Viewers can expect heart-warming anecdotes and stories from artistes, filled with humour and emotion.
The theme of this year’s extravaganza is ‘The Moment’ – and the show will showcase some of the most defining moments of Star Awards through the years, as well as create new unforgettable moments as it marks its Silver Jubilee.
You can magnify your brand message through the show’s transmedia publicity campaign which is set to reach up to 4.2 million unduplicated audience. The ardent fan base of our Chinese platforms with over 1.64 million social media followers will undoubtedly be a force to extend your brand amplification efforts.
The Awards Show will broadcast live on 14 April 2019 on Channel 8, U and Toggle, with the repeat telecast on 21 April 2019 on Channel 8. A limited selection of patron, awards and sponsorship opportunities are available – contact your Mediacorp sales representative for details on the one that will help your brand shine brightest!