Sponsorship Opportunities

Leverage on our blockbuster content – heart-thumping drama series, exciting reality shows, informative documentaries and engaging on-ground events – to amplify your brand messages to your desired audience. Get your latest updates on Mediacorp Sponsorship Opportunities right here.

Rev up your audience with the 2019 Mediacorp Subaru Car Challenge

Car Challenge_1760x990

Reach PMEBs and millennials with our road shows, instant rewards and activities at Ngee Ann City Civic Plaza from 2 to 5 November.

The Mediacorp Subaru Car Challenge is back! Entering its 18th year, the annual event will kick off with a launch roadshow focused on charity – where all registration fees will be donated to the Mediacorp Enable Fund, helping people with disabilities lead full and socially integrated lives while recognising their abilities.

With a proven track record of nearly two decades, the 5-month lead-up to the mega endurance event will offer your brand plenty of opportunities to reach and engage the PMEBs and millennials – not just on-ground, but also on-air and online! Last year, our nationwide transmedia publicity reached over 3.1 million People 15+, close to 1 million drivers and over 840,000 on social media. The on-ground event over four days at Ngee Ann Civic Plaza attracted more than 300,000 people.

This year, Try-out Roadshows and Golden Ball Instant Rewards have been introduced to drive greater awareness and registration amongst challengers, and three new activities are added to drum-up on-ground consumer engagement for the supporters and public, including a Singapore carnival of local games and food; three nights of local movie screenings; and a chance for supporters to win bonus breaks for their fellow challengers. 

Don’t miss the opportunity to take advantage of this highly anticipated and much talked-about event for your brand to effectively reach and engage your target audience! Contact your Mediacorp sales representative now to see how you can strategically showcase your brand.