Following the runaway success of Lion Mums Season 2, this compelling drama series will return to Channel 5 in early 2019 and 2020 with Seasons 3 and 4 to tug the heart strings of Parents and PMEBs. TX 22 April.
Your brand needs to be front and centre when Singapore tunes in to the latest season of the most talked about English local drama Lion Mums! On the back of strong viewership of close to 1 million TV viewers on Channel 5 and 1.2 million incremental views on Toggle for Season 2, Lion Mums will return with Seasons 3 and 4 to explore hot button issues close to the hearts of today’s parents.
Revolving around the lives of four quintessential Singaporean mothers, the coming season deals with the theme of “Can Mums have it all?” and sees Chae Lian (played by Lina Ng) mending her relationships as she grapples with divorce, Durrani (played by Nurul Aini) balancing work and family life after becoming a mother of two, Min Yi (played by Vanessa Vanderstraaten) striking a balance between her new exciting career and family life, as well as the introduction of a new character Grace Chiang – the stern and mysterious school Principal. The season will bravely address touching issues such as study stress, bullying at school, boy-girl relationship, gaming addiction, etc, an approach that has made the show such a success.
What’s more, Channel 5 is proven to be 1513% more cost efficient than cable channels and the show’s transmedia publicity plan will reach over 3.6 million people. In addition, enjoy highly flexible brand and product integration which allows you to weave your brand messages through shareable and engaging digital content for further amplification.
Created to reach a wide family and female audience, this drama is a great platform for brands in consumer electronics, beauty, spa and wellness, breakfast food, health drinks, and more. Contact your Mediacorp sales representative now for customised opportunities to engage your target audience.