Engage your target audience as they tuck hungrily into Dick Lee’s classic musical when it premieres on Channel 5. TX 2 July.
First staged in 1991, Fried Rice Paradise was most recently presented as a national musical, co-produced by People’s Association to celebrate the institution’s 50th anniversary in 2010. Now, Channel 5 will host the first ever stage-to-screen musical drama for Singapore TV! This musical drama is guaranteed to bring back the good old memories and enthral audiences when it premieres on 2 July at 9.30pm.
The story follows heroine Bee, as she – with the help of neighbours Devi, Osman and Siti – attempts to turn her humble noodle-shop into the Fried Rice Paradise Restaurant while trying to fend off arch-enemy Rickson who wants to take over her stall in the name of remaking it for the future. Featuring a stellar cast of industry veterans such as Rani Singam, Suhaimi Yusoff and Sebastian Tan among many others, Dick Lee himself will also be writing brand-new songs for this musical drama!
Place your brand alongside this iconic drama which is sure to generate lots of buzz and audience excitement! Channel 5, the #1 English TV station in Singapore, reaches 1.3 million P15+ weekly and is 1,513% more cost efficient versus cable TV channels. Buzz your Mediacorp sales representatives today and secure your prime spot in this TV event before it’s all gone!