Your brand can be a rising star with the extensive publicity hype surrounding Star Search. Preview shows to telecast in end September.
After a nine-year hiatus, Star Search will be back in the second half of 2019 to uncover the hottest new talent.
Celebrating 30 years of legacy since the inaugural Star Search in 1988, and following the successful SPOP Sing!, Mediacorp will embark on an extensive 6 to 8 months nationwide hunt for talented millennials between 17 and 35 years old to be the next generation of TV stars.
Star Search 2019 will offer advertisers excellent transmedia sponsorship opportunities to reach the valuable millennial and family segments who have strong e-shopping habits and purchasing power. Beyond TV, there will be an assortment of on-ground and digital-centric engagements that engage millennials on platforms where they spend the most time. Preview shows are scheduled for end September, with Semi Finals in October and Grand Finals in November.
The mentor and judging panels for Star Search #11 will comprise industry gurus from Singapore and the region - including Star Search alumni, regional celebrities, journalists, photographers, editors, influencers and advertisers. This is guaranteed to generate plenty of buzz for the competition.
Don’t miss this chance to boost your brand’s standing as the main sponsor or as an event or style partner – this is an amazing opportunity for online shopping portals, credit cards, fashion labels, retail malls, cosmetics and technology brands to reach the audiences they most want to engage.
Contact your Mediacorp sales representative to customise your desired brand exposure before the opportunity is gone!