Usher in the Year of the Ox with Mediacorp’s Lunar New Year 2021 campaign that combines high viewership with extensive audience engagement. Spread across four main pillars – festive content, personality-led programmes, audience engagement and sales activation activities – the campaign’s omnichannel publicity will reach an audience of over 4.4 million, ensuring great impact.
Expanding from the suite of popular yearly solutions such as LNY Eve Show, Drama and Movies, Music Video and Artistes Greetings, Reunion Meal Surprises, On-Air games/contests, Zodiac Analysis and Mascots Tie-up; we have introduced new ones including the LNY 2021 Bull Run, Ben Yeo’s Kitchen, Yes933 大咖一起吃, Yes933 Charity 袋袋乐 and Love972 Online Auction to drive even greater audience engagement and boost your sales.
Kick-start the year into high gear with Mediacorp’s comprehensive suite of new Lunar New Year solutions. Mediacorp’s first-ever Virtual Race #LNY2021BullRun combines loyalty programme with gamification to drive footfall to your outlets/websites, encourage spending in addition to rewarding consumers for consumption and participation. With various challenges and activities included, there are multiple opportunities for integration to boost your sales.
Looking to drive social conversations? Now you can with Ben Yeo’s Kitchen, a Facebook Live Cooking Series. The 30-min cooking demo livestream includes a bespoke 60-second content capsule, allowing your brand to build brand affinity and connect with Ben’s sizable social community.
Starting from January, your brand can partner with YES933 on their YES933 大咖一起吃 – an exclusive LNY edition interactive segment where DJs provide the latest food trends from around Singapore and listeners will stand to win prizes every week. Enjoy over 25 credit mentions in 大咖一起吃 新年版, a recorded product talk capsule and product incidentals post on YES 933 Facebook page.
If your brand is looking to give back to the community, look no further than YESS933 charity drive 袋袋乐. Exclusive mandarin orange bags designed specially by the students from Pathlight School are available for purchase via Facebook Live, with proceeds going to Charity. Be part of this good cause by providing festive treats/products to be included in the mandarin bags.
Want to reach a more mature audience and increase brand awareness? Be one of the partners on LOVE972 Online Auction on Facebook Live. The auction will feature your spotlight LNY-related products, in addition to product demonstration and live interaction via social postings between DJs and the audience.
With numerous integration opportunities for brand building, kick-start the year on a positive note with Mediacorp’s LNY 360 campaign offerings. Contact your Mediacorp Account Manager today and secure the slots before they are snapped up!