The Art of Marketing to Women
More than 60% of working-aged women are active in Singapore’s workforce and contribute close to 40% to the economy. Worldwide, women will own 75% of discretionary spend by 2028, making this group the world's greatest influencers. How can brands market effectively to this important segment? What do women look for during the buying process and what are the advertising pitfalls brands need to take note of?
Hear from leading industry experts on the importance of the women segment and how you can create meaningful engagement by addressing the challenges they face through content.
Shufen Goh, Principal & Co-Founder, R3
YoeGin Chang, Global Senior Brand Director, SK-II
Lacey Ewin, Senior Group Account Director, Digital Sales, Mediacorp