Wildly popular Mediacorp Subaru Car Challenge in its 16th edition will be back on 28 October till 1 November at Ngee Ann City, where the last contestant standing walks away with a brand new car! Brands can be part of the Challenge by riding on the strong brand equity of the Mediacorp Car Challenge, reaching a whopping 3.5 million unique audience over nine weeks of extensive transmedia publicity across Radio, TV and Print.
The Challenge is back bigger and better than before with a refreshed layout, engaging activities and new interactive zones A, B and C allowing for maximum exposure and integration of your brand into the on-ground activities. In the spirit of Halloween festivities, Zone A will be designated as the Carnival area where exciting demo and game booths are set up to draw the crowds. Zone B designated as the Activity area will see two days of Cheerleading Competition. All-new Challenge Area Zone C will allow your brand to take centre stage with Customised Stage Segment, Branded Team Challenges and Stage Backdrop Integration. There is even a new customisation option, where you can integrate your brand into a mobile online game app where family/friends of the contestants can play to help earn additional breaks for them.
Last year’s Car Challenge reached over 2.6 million listeners and generated enthusiastic social media conversations and positive hype reaching over 1.7 million people. Speak to our sales representatives to find out more about our diverse sponsorship packages, and how you can integrate our brand through customised on-ground activities and connect with your potential customers.