Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Bloomr.SG boosted #StayAtHomeForSG campaign

Bloomr.SG boosted #StayAtHomeForSG campaign: Drove high engagement rate of close to 50% above the market average
Bloomr.SG creator Bloomr.SG creator Bloomr.SG creator
Bloomr.SG creator Bloomr.SG creator Bloomr.SG creator
Bloomr.SG creator Bloomr.SG creator Bloomr.SG creator

To keep Singaporeans engaged during the circuit breaker period, Mediacorp launched the #StayAtHomeForSG campaign. A series of entertaining content was produced by the Bloomr.SG Creators to help spread the right information on social media whilst Bloomr.SG Social monitored and improved online performance. These efforts drove a high engagement rate of close to 50% above the market average. Of the 3,000 mentions generated for #SGUnited, 1,423 were “stay at home”-related. meWatch delivered 4 million views, and Bloomr.SG Creator TiffWithMi alone chalked up over 761,000 views for #StayHomeForSG content (April – May).

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Bloomr.SG - We create -- Greater Content, Real Conversations, Actionable Insights. www.bloomr.sg

The social media creative studio, Bloomr.SG comprises Bloomr.SG Creators and Bloomr.SG Social. This invariably means more opportunities for originality and relevance to connect you instantly with your online audience. At Bloomr.SG, we create great content that makes all the difference.

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Bloomr.SG video
As of May 2020, we have 28 YouTube channels, Impressive reach of +9 million followers, +1.1 Billion views and +215 hours of produced content and counting
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Nas Daily Corporation

Israeli-Palestinian Nuseir Yassin creates 1-minute content that advocates tolerance, acceptance and diversity. To date, he has amassed close to 22 million followers on social media and daily views of 9.5 million. Pfizer, Uber, Turkish Airlines and eToro are among brands he has worked with.

Nas Daily
The Woof Agency
The Woof Agency (TWA)

Asia’s largest pet influencer network, The Woof Agency, has more than 1,500 influencers making their paw-some presence felt by 15 million “hoomans” in 45 countries. Join Ogilvy, Crayola, Dyson and many more as TWA’s diverse array of clients.

Uniquirk

The network hosts Singapore’s largest TikTok group on Telegram, with more than 50 #UNIQuirk content producers and over 38 million views. Notable collaborations include Samsung (#SlideAndSwivel), Singtel (#GetOutMoreOften), Zalora (#ZstyleNow) and National Youth Council (#BuayPaiseh).

Uniquirk
DamnWorthIt (DWI)
DamnWorthIt (DWI)

With over 170,000 Facebook followers and 2 million online views monthly, DamnWorthIt keeps the foodie community constantly updated on what is good and affordable. Some of DWI’s well-known clients are Air Asia, Shangri-La Hotel, Food Republic and Shopee.

Not Safe For TV (NSFTV)

Reaching 200,000 online users monthly, Not Safe For TV is a
youth-centric content channel that has garnered an impressive 1.2 million views across platforms and 9.5% engagement rate. NSFTV has worked with WeCare, Rice Media and Besbes.co.

Not Safe For TV (NSFTV)
For more information, contact your Mediacorp sales representative or Mediacorp Advertising Enquiries at 6333 9888 or email mae@mediacorp.com.sg
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