Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Cast the spotlight on your brand at Singapore's most talked about show - Star Awards


Kicking off with the red carpet set in middle of a Panoramic Dome sparkling with a galaxy of stars, Star Awards 2018 will be a visual extravaganza. Ensure your brand takes centrestage at this highly celebrated event!

Millennials and families are the main target audiences for this year’s show, a prime opportunity for you to reach these lucrative segments. A $2 million transmedia campaign kicks off on 19 February on all platforms, and will run throughout March and April till Awards night on 22 April, where over 1.8 million people will tune into Channel 8 and Channel U to catch their favourite idols. Netizens chalked up over 1.3 million video views and 11.2 million page views on Toggle microsite last year.

Channel 8 is 1,940% more efficient than our competitor networks and the Star Awards enable you to reach 4.2 million unduplicated People 15+, a number unparalleled by any other local awards show.

Give your audience the coveted opportunity to speak with their favourite stars over the phone for the first time with #SAdialastar, an unforgettable experience which will be shared widely on social media, or tap into the buzz and high online traffic created through a series of intimate conversations with our artistes on the Star Awards Edition of Toggle Talk. These are just some examples of the myriad of creative and interactive initiatives tied to this year’s awards. Its high time you speak to your Mediacorp sales representative to find the best fit for your brand and lock in your choice before all options are snapped up!