Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Embark on learning adventures alongside counting with Paula S3

MWS2_Counting with Paula

Counting with Paula is an animated series for preschoolers, designed to prepare 2 to 6 year olds for the fundamentals of Singapore Math in a fun and engaging manner. The show features Paula and her friends, Tim, Billy, Chalky, Calc and the Numbers as they adventure through colourful and exotic places, while solving problems and learning to have fun with numbers. 

The show is a fantastic platform for brands to establish deep-rooted and meaningful associations with a high-quality educational programme endorsed by NIE, NUS and math professionals. okto’s CPM is also lower than other kids channels, and more cost effective than competitors’ kids channels. 

In Season 3, the programme will be complemented by mobile AR and VR applications, allowing advertisers and sponsors to extend their brand presence to the show’s digital offerings, apps and even location specific Math games where kids hunt for numbers in or around malls. 

Contact your Mediacorp representative to discuss how your brand can help boost kids in their Math learning journey!