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The latest updates on Mediacorp Trade News and marketing solutions.

Enjoy extended brand exposure with highly anticipated long-form drama Recipe of Life

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Starting from 19 October on Channel 8, the 130-episode Recipe of Life is all set to tug heartstrings while inducing hunger pangs. 

Centered on the lives of four famous chefs living under one roof, the story emphasises kinship amidst complex intertwined relationships in multi-generation families. Mirroring the flavors of their lives – sweet, bitter, spicy, and salty – are their wonderful gourmet creations sure to whet your appetite.

Fronted by a star-studded cast including Chan Hanwei, Carrie Wong, Shaun Chen, Huang Biren, Chen Liping, Brandon Wong, Ayden Sng, Fang Rong and Kayly Loh; the show will feature a variety of Singapore-style dishes infused with international flavours, promising many mouth-watering moments at the 7.30pm belt. For the very first time, anchor characters will even make appearances in popular competition King of Culinary 2 slated to air from 18 November – this will further enhance the shows engagement and strengthen your brand association.

Leverage Channel 8’s proven long-form drama success and cultivate brand affinity with your target audience via 4.4 million unduplicated reach from the show’s transmedia publicity across TV, Radio and Digital.

Contact your Mediacorp Account Manager to book your slots or discuss solutions early – options include content and product integration where characters interact with your product and services.