SINGAPORE, 6 August 2018 — The world’s leading digital sports publisher, ESPN, and Singapore media company Mediacorp, have joined forces in a strategic digital collaboration to super-serve sports fans and marketers here. The agreement combines Mediacorp’s multiplatform audience reach and deep commercial relationships with ESPN’s global leadership in sports coverage and content. The collaboration is part of Mediacorp Partner Network, an initiative that brings Mediacorp together with world-class partners to deliver a richer experience for consumers and advertisers in Singapore.
Under a multi-year agreement with ESPN, Mediacorp will be the exclusive representative for all ad sales in Singapore for top sports destination ESPN.com. ESPN will launch a dedicated Singapore edition of the signature ESPN site – espn.com.sg – in the coming months. The site will deliver a mix of local sports news and features in addition to unmatched coverage of the most relevant and popular sports and leagues from around the globe. The site will offer a world-class, mobile-first, video-rich platform that will give Singapore sports fans industry-leading coverage of global football, golf, tennis, boxing, MMA, cricket, rugby, NBA, NFL, MLB and much more.
The two companies share a commitment to creativity and storytelling and will extend a range of advertising solutions to marketers, helping them reach the most engaged sports audience in Singapore through various high impact and native options.
Mediacorp will bring ESPN’s market-leading sports content into its growing portfolio of digital assets that include over 50 products in four languages (English, Mandarin, Malay and Tamil). Mediacorp properties reach 99% of people in Singapore every week, according to Nielsen Media Index. Eight of the top ten most listened to radio stations in Singapore are Mediacorp stations. Over 85% of Singapore viewers tune in to Mediacorp’s seven free-to-air television stations every week. Page views on Mediacorp properties average 200 million views per month internationally*.
ESPN.com averages more than 930,000 users each month in Singapore and the site’s audience topped one million users during the recent football World Cup, according to Adobe Analytics*. According to comScore Media Metrix in Singapore, ESPN is the number one digital sports destination, reaching nearly twice as many users as the nearest competitor and boasting average monthly page views that surpass the combined total page views of the entire rest of the sports category**.
ESPN’s GM South East Asia Lance Peatey said, “We are excited to have Mediacorp work closely with us to represent our ad sales across ESPN.com in one of the most sophisticated digital markets in Asia. We look forward to bringing sports fans a dedicated destination with the best in global and local sports coverage and content. It will offer a winning combination to fans and advertisers alike.”
Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said, “We are thrilled to welcome ESPN as the first partner joining Mediacorp Partner Network, which we have launched to create new possibilities for Mediacorp and our partners. With ESPN, Mediacorp will offer more world-class sports content to people in Singapore. Through Mediacorp’s reach and relationships, ESPN will gain access to new audiences and advertisers in Singapore.”
The two parties inked the agreement at a ceremony at Mediacorp Campus, 1 Stars Avenue earlier today.
The launch of the strategic digital collaboration is timely as global football leagues commence their seasons in the coming weeks. Through this collaboration, Mediacorp has expanded consumer engagement opportunities with rich media, branded content and sponsorship offerings. To find out more about advertising with Mediacorp, please contact your Mediacorp Representative now.
* Adobe Analytics, monthly average, May – July 2018
** Adobe Analytics, monthly average, July 2017 – June 2018
*** comScore Media Metrix Multi-Platform (Desktop 6+, Mobile 15+), monthly average, June 2017 – May 2018
ESPN, Inc. is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities, including 26 television networks and a variety of additional businesses that reach sports fans in more than 61 countries and territories across all seven continents. The company’s philosophy to global growth begins with its mission, to serve sports fans anytime, anywhere. It leverages world-class global technology and media platforms to deliver content and products that are locally relevant and tap into the passion and dedication of fans all over the globe.
In the Asia/Pacific Rim region, ESPN operates a diverse business that includes a broad portfolio of leading online and mobile brands and services, a leading television and digital media business in Australia, New Zealand and the Pacific Islands, and the Pacific Islands, collaborations with Sony in India, Tencent in China, TV5 in The Philippines and a minority ownership stake of J Sports in Japan, with whom it also syndicates content. Throughout South and Southeast Asia, ESPN is a growing leader in digital media, with ESPNFC.com, local editions of ESPN.com and the ESPN App and ESPNcricinfo website and app leading its portfolio of brands. Fans in the region log hundreds of millions of visits and billions of minutes via computers and mobile devices each month.
ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.
Ng Chai Fong
Senior Marketing Manager, Trade Marketing, Mediacorp
Tel: +65 6357 5985
Lead, Trade Marketing, Mediacorp
Tel: +65 6819 7529