Joint media release from Mediacorp and Motion Content Group
Singapore, 17 August 2020 – If you have been honing your culinary skills while staying home, now is your chance to take things to the next level, with season two of MasterChef Singapore! Endemol Shine Group, Global content investment and rights management company, Motion Content Group, and Singapore’s national media network, Mediacorp, today announced the local return of the world’s most successful cookery television format. The casting call is now open for all cooking enthusiasts looking to fulfil their dream of becoming the next MasterChef Singapore.
Contestants and viewers can look forward to a beefier second season which will celebrate and promote ‘hyperlocalism’ through our unique local multicultural cuisine. This season will also be expanded to 10 episodes, up from last season’s eight. Produced by Beach House Pictures, the second season of MasterChef Singapore will be shown on meWATCH, Channel 5 and YouTube in February 2021.
Sapna Angural, Head, English Audience, Mediacorp said: “As Singapore’s largest content creator and national media network, Mediacorp is very happy to work with Endemol Shine Group and Motion Content again to bring back the highly-successful MasterChef Singapore for a second season. The first season became Singapore’s most-watched local reality series on Channel 5 since 2018, and this second helping promised to be an even more delectable treat for our viewers.”
“We are thrilled to be partnering with Mediacorp for the second season of MasterChef Singapore this year. Seeing the success of the first season back in 2018 along with the special episodes produced last year, we have no doubt that this too, will be a resounding success,” said Steven Murphy, Managing Director, Motion Content Group, Asia Pacific.
Rashmi Bajpai, Executive Director - Asia, Endemol Shine International said: ‘Endemol Shine are thrilled that MasterChef Singapore is back for a second season. Season one proved to be a big hit with local audiences and we are certain that the second outing will see even greater success’.
The first season of the eight-episode MasterChef Singapore which ended in November 2018, served up a scrumptious feast for more than one million viewers, making it the most watched Channel 5 local reality series since 2018*. The finale episode was also the most watched single episode for a reality series on Channel 5 since 2016 where fans saw the season’s favourite contestant, IT Business Manager Zander Ng, crowned the inaugural winner.
On his win, Zander Ng, who is now a regional director in a technology company quipped: “MasterChef Singapore changed my life. It opened doors in the culinary world that I could have only dreamed of and it allowed me to truly express myself through my cuisine. I'm running cooking classes, writing a cookbook and will be hosting TV shows. Now I can say that I've finally lived my dream.”
Singaporeans and permanent residents looking to have a shot at fulfilling their food dreams and achieving culinary fame can apply at mediacorp.sg/MasterChefSG by 4 October 2020. MasterChef Singapore is only open to those not currently working as a professional chef or those who have ever worked as one. Viewers interested to relive the excitement from season one can also catch it at the same link.
One of the most popular cookery formats in the world, MasterChef first launched in 1990 in the UK and aired for over a decade on the BBC. In 2005 the show was revived for the BBC where it remains a number one hit for the channel. MasterChef was created by Franc Roddam and last year was the best year to date with 53 confirmed productions across 35 markets, drawing in audiences in major markets including the UK, Brazil, Australia, Italy and Spain.
The MasterChef format and finished programmes are represented internationally by Endemol Shine Group. Motion Content Group, part of GroupM, a leading media management company, has acquired the rights to produce and broadcast MasterChef Singapore from Endemol.
*Note: Integrated: Pre Air up to 30 days prior+Live+Viewing On Same Day As Live+Timeshift up to 28 days on TV and up to 80 days on Other Screens
Reach Condition: 1 minute consecutive viewing
Base: People 4+ (2018: 5,260,000)
Source: SG-TAM (all rights reserved by IMDA). SG-TAM Data is strictly for internal reference and not for circulation or reproduction without prior written consent from IMDA. Data downloaded on 14 Jan 2020
Motion Content Group
Head of Content and Production
Mediacorp is Singapore’s largest content creator and national media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore's most used news app, and meWATCH, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages weekly and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.
The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit Mediacorp.sg.
About Motion Content Group
Motion Content Group invests in premium content to create value and opportunities for partners and advertisers combining entertainment, media and advertising. Motion uses its expertise, innovation and global infrastructure to fund, develop, produce & distribute both owned and third-party licensed content. Partnering with the world’s leading producers and distributors to deliver premium content to networks and platforms, supporting their editorial, creative and commercial requirements. Headquartered in London and Los Angeles, Motion currently operates in over 30 countries worldwide and has a broad range of award-winning programming distributed globally. Motion’s content investments include global hit format LOVE ISLAND (ITV Studios/Motion) produced in 15 countries including on CBS in the US; Channel 4’s ground-breaking social media reality series THE CIRCLE (Studio Lambert/Motion) with international versions in production for Netflix; family game show WILD THINGS, with local productions including Russia, China and Argentina, and Germany; long running series BEN FOGLE: NEW LIVES IN THE WILD (Renegade/Motion) and Indian talk show No.1 YAARI, now produced in five languages.
Motion Content Group is part of GroupM, the world’s leading full-service media investment management operation, a WPP company.
About Endemol Shine Group
In July 2020 Endemol Shine Group was acquired by Banijay, creating the world’s largest international content producer and distributor spanning 22 territories with over 120 production companies and a multi-genre catalogue boasting over 88,000 hours of original standout programming.