Hold tight to the edge of your seats as Season 4 of Vettai returns with a brand new cast and even more heart-stopping action. Featuring Vasantham’s Star Search 2016 Winner Maga in a leading role, the team will deal with tense cases that touch on issues from kidnapping to money laundering to blackmail. Each case that the team takes on will unveil deeper layers of character motivation and shake the dynamics of this unique team.
The sky-high viewership figures of previous seasons and its avid regional fan base has already positioned Vettai as Vasantham’s biggest returning series. Vettai Season 3 garnered average ratings of 17 per cent amongst Indian 4+ and reached close to 700,000 unduplicated viewers.
Enjoy content amplification with our specially curated transmedia campaign, reaching an estimated 100,000 Indian viewers and promises to thrill with an all-new on-ground engagement opportunity: the Vettai Race. As a prelude to the drama premiere, Vasantham’s viewers and fans will be called to join the cast and crack a case. Together in teams of four, they will embark on an island wide search to uncover vital clues and solve the mystery. As a proud sponsor, you can look forward to strong brand and product integration with an option of having your brand premises featured as one of the pit stops!
Don’t miss this opportunity to leverage on the #1 Indian Channel during Prime Time with a weekly reach of 300,000 unduplicated Indian viewers with a strong social media reach.
TX 11 December 2017
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