Following the remarkable success of the 2017 Lunar New Year campaign which reached 4.3 million audiences across the TV, radio and digital platforms and 12,000 at on-ground events, Mediacorp’s LNY 2018 initiatives are set to generate even more buzz and excitement.
The 2017 Lunar New Year’s Eve Variety Special reached more than 1.2 million viewers on Channel 8 and garnered 142,000 video views online. Ratings of the LIVE telecast out-performed the time belt average by up to 4 times. Mediacorp’s first plushie – a rooster named Gu Ji Gu Ji – was fully snapped up, and this year’s adorable dog mascots will no doubt be just as popular. Agogo 阿狗狗 and Ameimei 阿美美 will lead this year’s campaign and plushies will come as a pair to signify double happiness, their pineapple paw prints leaving a trail of good luck wherever they go.
This year, over 20 LNY transmedia packages are available to connect your brand with our audiences. Designed to provide the most impactful branding opportunities across all platforms, combined with Mediacorp’s star power at roadshows and events with artistes and DJ appearances, this is an incredible opportunity to magnify your brand. Options are broadly classified into three WONDERFUL 旺.得.福 packages – Wealth, Rewards and Blessings.
Wealth (旺) Package provides advertisers with impactful branding opportunities to shower customers with good fortune to kick start the Year of the Dog.
• Eve Special 2018 (TV)
• Eve Special 2018 (Radio) LOVE 972 Eve Countdown New
• Plushie Campaign
• Radio Game Segments
Rewards (得) Package seek to promote family togetherness and connects people to their love ones during the LNY festive period through a harmony of programmes and events.
• Reunion Must Try Sampler Event New
• Shoppers’ Guide (TV, Radio & Publication)
• Customised Co-branded Capsules
• Radio CNY Trivia
• YES 933 Yu Sheng Giveaway
• MUST TRY Agogo x HOMECOOKS New
Blessings (福) Package ride on Mediacorp’s star power and content generation to amplify your LNY campaign.
• Reunion Dinner 2018
• Drama (TV & Radio)
• TV Countdown Trailers to LNY
• Artistes Greetings (TV & Radio)
• Radio Ang Bao Songs
• What LNY Means To You (Co-branded interstitials)
• Agogo LNY Song MV
• Wishing Tree Charity Drive New
• Bless the Car Drive-Thru New
Opportunities are limited and prime spots are booking out fast, so contact your Mediacorp sales representative to lock in your desired slots.