Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Heartwarming matchmaking drama My One In A Million set to engage the widest audience across Channel 8, Toggle, radio and digital

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Let your brand win attention across multiple age groups and segments with Mediacorp’s creative cross-genre programme!  TX 29 July.

25-episode My One in a Million 《我的万里挑一》will feature Carrie Wong as Yan Shu Yu, a modern-day matchmaker who has to pay the price of living a lonely life for her special ability to see the ‘red thread of fate’ between couples.  The engaging cast includes Lawrence Wong, Jeffery Xu, Guo Liang, Xiang Yun, James Seah and more.

The drama will air on Channel 8 and Toggle on 29 July, complemented by cross-genre programming in the form of a match-making variety show ‘The Destined One’ (TX 4 July) and love song requests on radio station YES933.  The integrated plot extends across platforms with the added bonus of cameo appearances of contestants in the drama.  The concept is further amplified with behind-the-scenes takes and artiste features on social media and the programme’s microsite.

These multiple platforms and touchpoints present the perfect integrated way for your brand to reach more audience – especially brands marketing wedding jewellery, wedding venues, hotels and resorts, shopping malls, beauty products, and private car hire companies.  Food businesses and delivery services should also get in on the action as the protagonist has a ‘mukbang’ channel where she eats large amounts of food in front of an online audience.

Channel 8 is the #1 TV Channel in Singapore reaching 2.3 million people weekly.  Contact your Mediacorp sales representative right away to find out how your brand can shine in this compelling primetime show!