Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Highly anticipated Chinese drama The Lead will reach 2.3 million family audience

Leverage on The Lead’s compelling storyline and star-studded cast to tell your brand story and cultivate brand affinity with your target audience. Tx 22 May.

Celebrating 35 years of drama on Channel 8, The Lead is a compelling storyline of life in the entertainment industry featuring Ah Zhen, an employee of the TV station who has been actively involved in TV production since young.

Spanning 30 episodes starting 22 May, The Lead will reveal the many interesting production secrets behind the square box and the life stories of Ah Zhen and the people she met as she took on various positions in the TV station. With plenty of nostalgia combined with the glitz and fascination of show business, The Lead will appeal to a wide family audience segment of 2.3 million.

Occupying the highest-rated time belt, you can fortify brand presence and cultivate brand affinity with your target audience through our star-studded cast and stories. Tap into our star power and effectively reach your captive audience.

Reach our sales representatives to find out more about our main and presenter sponsorships, creative capsules and Digital Series: Guide to Fame to tell your brand story.