Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Introducing CNA Women’s – an all-new digital destination for female voices and interests

Singapore, 2 June 2021 – CNA Lifestyle has launched a new content section dedicated to women age 25 and above who are looking for trusted news and views on topics from personal health and wealth to wellness and workplace issues. 

CNA Women’s builds upon the success of CNA Lifestyle, which has seen its readership increasing by 1.6 times to hit a monthly average of 15 million page views and 6.2 million unique visitors since its launch in September 2018 [1]. The new section will cater to female audiences – which comprise 43 percent of CNA Lifestyle’s current readership [2] – by providing informative, inspiring, and empowering perspectives on matters that are relevant to different life stages of women. 

Audiences can look forward to digital and video content delving into topics such as financial literacy and investment, workplace issues, family and wellness, beauty and fashion tips and tutorials, as well as commentaries on broader socio-cultural issues that impact women. Format-wise, CNA Women’s will cater to different consumption preferences, with longer-form profiles on prominent personalities and in-depth features accompanied by how-to listicles and self-help advice. 

At launch, Mediacorp has partnered UOB who has been a leader in developing progressive financial solutions for women such as Singapore’s first credit card and savings account for women, to produce a miniseries on financial literacy for women. The miniseries, which runs from June to December 2021, explores the multi-faceted relationship women have with money, and how they can tap financial tools to support them across different stages of their lives. Audiences can also look forward to content on health matters as well as glean some insights on financial and wealth planning to support women through their shifting priorities in their homes, at work and in society.

CNA Women’s will also offer opportunities for partners to tap Mediacorp’s omnimedia capabilities to create and customise brand campaigns that will amplify reach and resonate with different female segments. The wide variety of content will provide scope for brands to explore partnerships through thematic women-centric features and videos as well as sponsored beauty and fashion spreads. Branded stories may also be created under the umbrella of Squad, a video series hosted by Mediacorp personalities and helmed by Brand Studio, Mediacorp’s content marketing arm. 

One example of branded content is Mediacorp’s ongoing partnership with SK-II to raise awareness of the VS Series of animated films created by SK-II STUDIO, SK-II’s newly launched global film studio division. Among the highlights of this partnership is an engaging talk show-style video conversation with Global SK-II Chief Executive Officer Sandeep Seth and SK-II Global Senior Brand Director Yoegin Chang, who will discuss women’s issues and social topics. 

Mediacorp Chief Commercial and Digital Officer Parminder Singh said: “CNA Women’s builds on the established appeal of the CNA Lifestyle brand to offer a distinctive perspective on women’s issues. We recognise the needs of discerning women readers to have a deeper engagement on topics that are contemporary and reflect their needs and aspirations. We hope to facilitate such dialogues by working closely with our partner brands.”

Visit cnalifestyle.channelnewsasia.com/women for more information. 

Annex - Quote from commercial partner

UOB

UOB Head of Group Personal Financial Services Jacquelyn Tan said: “We are delighted to partner with CNA on this timely and meaningful content series. Our research and data both tell us the same thing: women today are highly engaged with their finances. In fact, they have been paying even closer attention to their finances in the past year – they have become more prudent savers, while actively taking steps to protect themselves and their loved ones with insurance coverage and investing with their future goals in mind. Through this partnership, we hope to support women further with educational content that can empower them to make financial decisions more confidently to achieve their aspirations.”

-ends 

[1] Source: Adobe Analytics. Period considered: January – March 2021.

[2] Source: Comscore. Singapore, MMX Multi-Platform, Desktop 6+ and Total Mobile 18+, Total Unique Visitors/Viewers (000). Period considered: January – March 2021.

Media contact

Mediacorp
Eugene Quek
Communications Specialist
Eugene.Quek@mediacorp.com.sg