Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Leave viewers craving for your brand with Hungry For Love

hungry-for-love---ident

Cooking meets dating in this reality series with a twist. TX 27 Aug.

Hungry for Love is a reality dating series with a twist, where single men and women pick their Dream Date based on cooking skills and food-related challenges. The series features 12 half-hour episodes, with 24 single men and women from all walks of life appearing on the show. Six of them – three men and three women - will be chosen to be Bachelor/Bachelorette (Bae), while the remaining 18 will be contenders vying for their affections.

Over two of the episodes, three contenders will pit their culinary skills against one another in order to win Bae’s heart. Being eliminated or chosen as a Dream Date will depend on whether it’s love at first bite or if Bae gets heartburn!

Channel 5’s variety programmes offer an excellent opportunity for consumer engagement and the chance to build brand affinity with your target audience. Branded content offers the opportunity to customise your messaging, products and services, and even feature your staff participating in Channel 5 events.

In addition to the exposure above, advertisers can also take advantage of two online advertorial top-up options on 8 Days and TODAY, which include a range of entitlements such as 100% SOV of the ad banner on the advertorial page for a month, weekly e-newsletter mentions, Facebook sponsored posts and more.

Ask your Mediacorp representative for full details and book your preferred slot before it’s gone!