The start of a new year brings new hope and beginnings. On 31 December, Mediacorp is bringing the whole nation together in a celebration of our resilience and welcome the New Year with positivity. Let’s Celebrate 2021 countdown show and outreach campaign allows your brand to leverage a variety of opportunities to reach your target audience.
Hosted by the energetic duo, Sonia Chew and Joakim Gomez, the countdown show taking place at Floating Platform will be broadcast live on Channel 5 and meWATCH from 10.30pm on 31 December. Be prepared to be dazzled by exclusive virtual performances by popular international music acts including chart-topping Jason Derulo, Benee, Conan Gray and Jeremy Zucker; local artistes including Jasmine Sokko, Tabitha Nauser, RRILEY, Shye, Lew, Ramengvrl and 10vacations; as well as a first-ever virtual New Year countdown and debut performance of a new song, The Light, performed by our stellar group of local singers and celebrities to cheer on our frontline heroes.
Leading up to this year’s event will be an extensive 360 publicity campaign with multiple touchpoints that can be easily tailored to your brand message. Curate Festive #care&share Packs for appointed beneficiaries, or drive awareness of your corporate social responsibility efforts through ‘Brands With A Heart’ – feel good one-minute capsules to share how your brand contributed to the community during the crisis. Further increase brand awareness by sending uplifting festive greetings to all Singaporeans and even add a special year end promotion to sweeten the message. You might also prefer to incorporate your brand logo on the ‘Top 5 List’ airing on the side bars of the live countdown show for maximum exposure.
Let’s Celebrate 2021 offers numerous partnership options for brand building so don’t waste this golden opportunity when all of Singapore is watching! Contact your Mediacorp Account Manager today and find how your brand can reach the whole nation.