Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Lunar New Year 2017 Guji Guji


Usher in the Year of the Rooster with Mediacorp’s Guji Guji – a lucky chick mascot – which was specially curated to ring in the year with a lined up of celebrative integrated media campaigns. Reach millions of your desired audience across Mediacorp’s media platforms with our bountiful basket of 3-EGG-citing packages – Prosperity, Blessings and Reunion – tailored to suit every budget.

Prosperity Package
Provides advertisers with impactful branding opportunities to shower customers with good fortune to kick start the year
• Guji Guji Campaign & Lucky Draw (Audience Reach: 2.8 million)
• LNY Roadshows
• Radio Game Segments
• Horoscope Segment on Radio

Blessings Package
Leverages on Mediacorp’s star power to amplify your Lunar New Year campaign
• LNY 2017 Countdown
• Guji Guji Song and Music Video
• Artistes Greetings

Reunion Package
Seeks to promote family togetherness and connecting people to their love ones during this festive period through a harmony of programmes and events
• LOVE972 Reunion Dinner 2017 (Audience Reach: 2 million)
• LNY 2017 Eve Show (Audience Reach: 1.6 million)
• LNY Drama – Home Truly (20 episodes, TX: 10 Jan 2017, Audience Reach: 1.9 million)
• LNY 2017 Special Movie Programming and Customised LNY Capsules such as food recipes

Contact your Mediacorp sales representative and involve your business in our EGG-citing Lunar New Year programmes and big shows!