Singapore, 14 April 2016 – Singapore media company Mediacorp, the organiser of the national Young Lions Competition, has announced the three winning teams that will represent Singapore at the coming Cannes Young Lions Competition in France. The competition will take place during the 63rd Cannes Lions International Festival of Creativity from 18 to 25 June 2016. As the official country representative of the Festival, Mediacorp is proud to celebrate a strong showing of the local rising stars at the results presentation event this evening, and to provide a global platform for the youth to enrich their career and learning opportunities.
As the most anticipated competition showcasing the best of young creative minds working in Singapore’s advertising and creative industry, the 2016 Singapore Young Lions Competition saw a 63% increase in the number of participating entries over three categories – Film, Print and Cyber. Judged by a panel of professionals from the local creative industry, this year’s campaign theme, in partnership with the Singapore Environment Council, focused on the recycling efforts and the need to cut down waste disposal in Singapore. Participating teams had up to 48 hours to create a Print campaign, a 60-second film or a Cyber campaign.
The top team from each of the three categories, get a fully-sponsored trip to represent Singapore at the Cannes Lions Festival of Creativity, the equivalent of the ‘Oscars’ in the advertising world, competing against top young talents from over 40 countries. These Young Lions will also gain exclusive access to the Young Lions Zone at the Festival, which includes master classes and interactive kiosks showcasing winning works worldwide from top creative agencies.
The teams that have emerged victorious at the 2016 Singapore Young Lions Competition are:
Winner: Pearlyn Chiam (Publicis Singapore) & Augustus Sung (Ogilvy Singapore)
Runner-up: Eugene Yow Wai Kong & Tytan Chang Qi Cai (both from Tribal Worldwide Singapore)
Winner: Chee Kooichi & Germaine Chen (both from BBH Asia Pacific)
Runner-up: Marcus Yuen & Khairul Mondzi (both from BBH Asia Pacific)
Winner: Christine Frances Lim & Joanna Everild Ortega (both from DDB Singapore)
Runner-up: Selena Soh (Independent) & Zara Kok (R/GA Singapore)
To view all winning entries, please click the following link:
Ms Christina Chua, Head of Marketing & Sales Planning, Mediacorp, said, “The huge increase in the number of entries this year is a strong testament that the Singapore marketing and creative industry is thriving. Judging by the quality of entries received, the industry is certainly not short on talents. Together with our sponsors – Singapore Airlines, Leo Burnett and Pixta -- Mediacorp is honoured to provide a highly coveted opportunity for the best of our home-grown young talents to realise their aspirations and compete against the very best in the world during the Cannes Young Lions Competition.”
Winning entries are handpicked by a panel of nine esteemed jury members from the local creative industry below:
• Chris Chiu, Jury President
• Ali Shabaz, Grey Group Southeast Asia, Chief Creative Officer
• Charlie Blower, Blak Labs, Founder & Creative Director
• Gary Steele, TBWA\ Singapore, Executive Creative Director
• Jeff Cheong, Tribal Worldwide Asia, President
• Jon Loke, Publicis Singapore, Executive Creative Director
• Pann Lim, Kinetic Design & Advertising, Founder & Creative Director
• Tay Guan Hin, JWT, Global Executive Creative Director
• Thomas Yang, DDB Singapore, Deputy Executive Creative Director
Mediacorp Young Lions Competition 2016 is supported by sponsors who share the vision of nurturing and encouraging local up-and-coming talents to reach greater heights in the creative industry.
• Official Airline Partner: Singapore Airlines
• Official Creative Partner: Leo Burnett
• Official Content Sponsor: Pixta
Issued by Mediacorp Pte Ltd
Print Winning Entry - Killer Litter
Film Winning Entry - Cursed Doll
Cyber Winning Entry - Waste For Space