Singapore, 16 June 2016 – As Mediacorp celebrates 80 years of radio, its radio stations claim eight of the top 10 spots in the latest Nielsen Radio Diary Survey conducted between March and May 2016. This means that Mediacorp continues to account for the majority of the most-listened-to stations each week.
Mediacorp’s three Chinese stations are still the top three most-listened-to stations. LOVE 97.2FM holds the number one position for the third wave in a row, with a listenership of 19.4%. Taking second and third places are YES 933 and CAPITAL 95.8FM with listenership of 18.5% and 17.3% respectively.
Jomay Wan, Lead, Audience & Content, Family Segment (Chinese) said, “We are thrilled to learn that our Chinese stations continue to rule the airwaves in Singapore. It is especially meaningful as we celebrate Radio’s 80th birthday this year. We have evolved our content with feedback and contributions from our listeners, creating unique experiences for them. The best way to thank our listeners is to keep striving to improve our offerings.”
In fourth position is CLASS 95, Singapore’s number one English radio station.
Erina Cook, Assistant Lead, Audience & Content, Family Segment (English) said, “CLASS 95 listeners are the heartbeat of the station. Their unwavering support spurs us to keep delivering the best mix of music, conversation and experiences. We want to thank our listeners and business partners for making us the number one English radio station.”
The other Mediacorp radio stations in the top 10 are GOLD 905 (#6), Warna 94.2FM (#7), 987 (#8) and Oli 96.8FM (#10).
Chitra Rajaram, Head of Community Segment said, “We are thrilled that two of our community stations, Oli 96.8FM and Warna 94.2FM, are not only in the top 10 list; they also dominate Time Spent Listening*. We are constantly engaging our listeners for feedback via traditional means and social platforms and are deeply encouraged by their response.”
Oli 96.8FM listeners spent an average of over 16 hours a week on the station while Warna 94.2FM listeners listened for an average of over 15 hours a week.Youth station 987 also showed strong traction with its audience, clocking an average of over seven hours per week for Time Spent Listening*.
*Time Spent Listening is defined as the average amount of time a listener spends listening to a radio station in a week.
Issued by Brand and Communications, Mediacorp.
For more information, please contact:
Senior Manager, Brand and Communications
Tel.: +65 63503351