SINGAPORE, 28 January 2016 – Toggle today announced 11 new made-for-digital productions, Toggle Originals, which will debut from 1 Feb 2016.
Responding to positive viewers’ feedback received for previous Toggle Originals such as Sabo, Mystic Whispers and Toggle Talk the new titles comprise a range of genres from comedy, drama to thrillers, offering the best of local content in English and Mandarin, in both short and long form formats. As with previous productions, the new titles feature well-known artistes such as Kumar, Mark Lee, Alaric Tay, Vernetta Lopez, Suhaimi Yusof, Shane Pow and Dennis Chew. All 11 titles will also be available for Toggle subscribers to binge watch at their convenience.
Mr Anil Nihalani, Head, Connected Media, Mediacorp said, “As a local OTT provider, Toggle aims to deliver a variety of entertainment options to its users. Our viewers are getting more sophisticated, expecting to be excited by content they can relate to and artistes they can emulate. We hope that the 11 carefully curated new productions will strike a chord with our viewers, as we continue to strive to meet our viewers’ varied content consumption needs.”
Added Mr Nihalani, “Since Toggle’s revamp last April, it has gained new audiences and has seen viewership quadruple. Viewers today are familiar with its ever popular catch up TV service, Toggle-it-first service, movies, drama selection as well as accessing the coverage of major live events – anytime, anywhere.”
Ms Dorothy Lai, Director, Public Service Broadcast (PSB), Media Development Authority of Singapore said, “We are glad to support Mediacorp in developing more original local content on Toggle under MDA’s PSB Contestable Fund Scheme. As media consumption shifts online, Singapore viewers can look forward to a greater variety of local content on Toggle. Singapore content producers will also have more opportunities to create innovative content to engage a wider audience, especially the youth, beyond our free-to-air television platforms.”
Toggle will also be collaborating with leading digital production houses such as Maker Studios, Big 3 Media, Tree Potatoes and Mediacorp Studios for future original productions. For synopses of the 11 new Toggle Originals, please refer to Attachment I.
Issued by Toggle, Mediacorp
For more information, please contact:
Senior Manager, Marketing
Toggle is Mediacorp’s bilingual portal with entertainment and lifestyle content. It redefines TV viewing altogether, going beyond the television set, offering a wide variety of local content options – catchup, Toggle Originals, live coverage of key events, behind-the-scene insights to viewers across multiple devices - computer, laptop, tablet, mobile phone, Smart TV and game consoles. Log on to www.toggle.sg or download the app on iPhone, iPad, Android devices, Smart TVs and Microsoft Xbox One.
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.
Synopses of the 11 new Toggle Originals
1. A Selfie’s Tale
A short form English comedy about a narcissist gym instructor. Starring Joshua Tan, Sonia Chew (987FM deejay in her acting debut) and Aden Tan Yu Zhi, co-starring Audrey Goh, Darryl Yong and Eunice Annabel – premiering 1 February 2016. Check out toggle.sg/SelfiesTale for more details.
2. Run Rachael Run
Short form English comedy about a young intern who was accidentally thrust into a small production firm. Starring Hor Ying Ying (Hey Gorgeous runner-up), Alaric Tay, Vernetta Lopez, Suhaimi Yusof and Roy Lee Fei Hui. Premiers March 2016.
3. Double Trouble
English satirical comedy about all things Singaporean. Hosted by Kumar and Mark Lee, premiering May 2016.
4. Life Spam
An English sketch comedy about the millennial generation's obsession with themselves, social media and technology. A collaboration with Maker Studios.
5. The Breakup List
Story of a young guy who gets dumped by his fiancée and then goes on a disastrous quest to discover why he is so terrible at keeping relationships. A collaboration with Big 3 Media and the Tree Potatoes team.
An English mini-series where the world wakes up one day to the mysterious disappearance of everyone over the age of 16.
7. I Want To Be A Star!
A transmedia concept about a group of TV extras and their road to stardom. It will kick off with a reality series on MediaCorp’s Ch 8 and lead into a web drama on Toggle. The web drama will feature cast like Shane Pow, Hong Ling, Dennis Chew, Ya Hui, Kym Ng and Chew Chor Meng.
8. Trapped Minds
A Chinese crime thriller mini-series about deception, broken vows and retribution.
9. YES Madam!
A Chinese dramedy from the viewpoint of a female armed forces regular coping with life in a male-dominated environment both at work and home.
10. Soul Reaper
A Chinese drama about a girl who is suddenly tasked with ‘reaping souls’ and the mysterious circumstances surrounding her life. What is she to do?
A Mandarin production about a girl who has taken too many punches in her life and decides to put a stop and punch back. Quite literally with mixed martial arts.
View more details here.