Singapore, 4 December 2018 — Mediacorp and Asia’s leading luxury media group Edipresse Media have joined hands to create luxury content and experiences for audiences in Singapore. The agreement brings together Mediacorp’s multi-platform audience reach and editorial expertise with Edipresse Media’s leadership in providing premium lifestyle content and event experiences. The deal is part of Mediacorp Partner Network (MPN), an initiative that brings Mediacorp together with partner organisations to deliver a richer experience for consumers and advertisers in Singapore.
Under a multi-year agreement, CNA Lifestyle’s luxury segment will collaborate with Edipresse Media’s Singapore Tatler division to deliver multi-platform content experiences across digital editorial content, TV, live radio and events. Such content will be made available on both Mediacorp and Edipresse Media platforms, utilising the regional reach and influence of both companies. In addition, Mediacorp and Edipresse Media Singapore’s commercial teams in Singapore will together craft holistic solutions for advertisers who are keen to engage with premium audiences across online and offline platforms.
CNA Lifestyle was launched on September 18, 2018 to provide PMEBs (Professionals, Managers, Executives and Businessmen) with the latest in dining, travel, style, wellness and what’s trending in the lifestyle and entertainment landscape in Singapore and across Asia. In October alone, content from CNAlifestyle.com pulled in 2.9 million page views and 1.4 million unique visitors.
Mediacorp will bring the co-produced luxury content with Edipresse Media into its portfolio of digital assets that include over 40 products in four languages (English, Mandarin, Malay and Tamil). Mediacorp properties reach 99% of people in Singapore every week, according to Nielsen Media Index. Eight of the Top 10 most listened to radio stations in Singapore are Mediacorp stations. Over 85% of Singapore viewers tune in to Mediacorp’s seven free-to-air television stations every week. Page views on Mediacorp properties average 200 million views per month internationally*.
Edipresse Media will leverage this collaboration to extend and amplify the reach of Singapore Tatler, the country’s leading luxury lifestyle brand. Its website, singaporetatler.com, offers a 360-degree experience through compelling stories, beautiful imagery, engaging videos and a strong social media presence. Singapore Tatler’s robust print and online presence also puts the spotlight on Asia’s influential elite and nurtures this community of like-minded people who strive to live life to the fullest.
Edipresse Media Singapore’s Managing Director Corinne Ng said, “Collaboration is a hallmark of today’s rapidly changing media landscape. With Singapore Tatler’s strong heritage of over 36 years coupled with Mediacorp’s extensive reach, we are able to provide unique insights into the current luxury landscape and inspiring lifestyle experiences to our audience of discerning individuals.”
Mediacorp’s Editor-in-Chief Walter Fernandez said, “The Mediacorp partnership with Edipresse Media Singapore is a strategic collaboration which will benefit both companies. Working with Singapore Tatler will help CNA Lifestyle to expand its range of lifestyle-related content and better serve its audience online, on air and in the events space. This partnership is testament to the ambitions of CNA Lifestyle to be the largest lifestyle destination in Singapore, and a major player in the region.”
The two parties inked the agreement at a ceremony at Mediacorp Campus, 1 Stars Avenue last week.
*Adobe Analytics, monthly average, May – July 2018
Lead, Communications, Mediacorp
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