In a world that glorifies the sacrifices and contributions of mothers, the other parent is often neglected. Fathers and grandfathers play an equally crucial role in the growth and development of children as silent providers and protectors – we seek to honour them this Fathers’ Day.
Last year, over 10,000 people showed up at the ‘Dad’s Day Out’ event with families having a great time bonding with their dads over fun activities and games, including setting a record for the Largest Handprint Wall.
Based on 2017’s successful campaign, 2018 is expected to reach 4.1 million people aged 15+. The initiative will once again feature a finale event, Dad’s Day Out, on Sunday 17 June at Sports Hub OCBC Square, where families can participate in a variety of fun tri-generational bonding activities like workshops, boat rides along the river and karaoke sessions. This will be supported with a 360-Transmedia Campaign (starting in April) that maximises multiple platforms to offer you extended audience reach and multiple opportunities for valuable brand exposure.
987 and GOLD90.5 will engage listeners who can surprise their dads with prizes, and the Father’s Day Shopping Guide infomercials on Channel 8 will help drive sales and footfall to your retail outlet. This is a chance to leverage on our Star Power and reach of Free-To-Air TV across Channel 5, 8, and U to show appreciation and send your best wishes for all fathers. Contact your Mediacorp representative for more details on the sponsorship options available!