Mediacorp has seen a significant and steady growth in consumption of news and entertainment related content across its network making it Singapore’s largest and favourite Premium Digital Network.
- With 210% increase from last year, Mediacorp digital network crossed half a billion monthly page views with 50.8 million monthly unique visits in March – April 2020*.
- Mediacorp Digital Network is also more engaging with an average monthly time spent of 123 minutes which is almost double that of our closest competitor**.
So what does this mean for you?
In today’s landscape where misinformation is rampant, this underscores Mediacorp’s credibility as the go-to media network for trusted news alongside engaging content. For our advertisers this means more choice, better targeting and greater value on Singapore’s largest brand-safe platform.
“Mediacorp has a strong transmedia presence and reaches a wide audience with their holistic cross-platform multi-format offering. We partnered with Mediacorp for the launch of OPPO’s Find X2 campaign to target the mass affluent segment and were very happy with the results.”
Carlos Matriano, Head of Innovation & eCommerce, PHD Singapore
“BMW is excited to partner with Singapore’s #1 Premium Digital Network. We’re confident in their ability to optimise campaigns across Mediacorp platforms for all our new models – from the BMW 1 Series to the BMW 3 Series to the BMW M8.”
Brenda Pek, Marketing Director, BMW Asia
“Change is never easy. Am delighted with your progress in digital transformation. Congratulations to Mediacorp being the #1 premium digital network in Singapore”
May Wong, Head of MAGNA Singapore, IPG Mediabrands
“Congratulations to the Mediacorp team. Xaxis sees Programmatic Guaranteed as an offering for our clients to reach premium users in Singapore at scale with rich 1st-party data. We look forward to our continued partnership this year and beyond”
Josh Quek, Managing Director, Xaxis Singapore
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*Source: Adobe Analytics.
Period of comparison: March – April 2020 versus March – April 2019
Mediacorp Digital Network includes CNA.asia, 8world, TODAYonline, Berita Mediacorp, Seithi, meWATCH, 8DAYS, meLISTEN
**Source: Comscore MMX Multi-platform, Singapore, Desktop 6+ and Total Mobile 18+, Jan-Mar Q1 2020