Trade News

The latest updates on Mediacorp Trade News and marketing solutions.

Mediacorp OOH Media brings Disney Junior’s Magical Moments to the streets

mediacorp-ooh-media-brings-disney-juniors-magical

Through Mediacorp OOH Media interactive Augmented Reality panel, Disney Junior Asia brought “Magical Moments” campaign onto the streets at a bus stop next to the Tampines Regional Library. As part of the creative campaign, a social video was created and garnered over 8.7 million views, 350K likes and 44K shares on Disney Junior Asia’s Facebook page.

From 18 to 31 August 2016, the interactive AR panel at the bus stop transported families into the magical world of Disney Junior, with surprises from special character such as Mickey Mouse Clubhouse, Sofia the First, Miles from Tomorrowland and The Lion Guard, as well as a real life magical appearance of Mickey Mouse.

The location of the bus stop panel was strategically chosen near popular family hangout spots, based on our customer targeting insights, to effectively reach out to Disney’s desired audiences. Our OOH Media advancements in outdoor technology also incited the novelty of being able to interact with Disney characters in real-time, creating memorable brand experiences for the whole family.

Watch the video here.